Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist will moderate a discussion and showcase three Virtual Winery Program Case Studies from small and mid-level wineries to a large, multi-brand producer. Audience members will understand the Challenges, Approaches, Solutions and Results these three winery executives took in shaping the future of their consumer […]
The key to success in any endeavor is the ability to lead other successfully. John C. Maxwell, author and leadership authority, says, “Change the leader, change the organization.” Join us and learn… Essential leadership traits How to select top performers The secret to motivation To lead a diverse workplace Keys to focusing a team to […]
2020 Program Centers on Navigating Uncertainty with Insights from Wine Business and Research Leaders Sonoma County, CA – June 12, 2020 – Sonoma State University’s Wine Business Institute Research Summit returns for a second year on July 15, 2020, 9:30 a.m. to 12:30 p.m. The live virtual event is expected to draw attendance from wine business […]
The Right Tech in Order to Enhance Your Business Winemaking is steeped in tradition, with knowledge passed through generations with oral instructions or handwritten notes. But as the world becomes faster moving and more complicated, you need to find ways to keep up. During this webinar you’ll learn how to choose the right technology in […]
Supercharge Your Winemaking with Tech and Automationion This important webinar is for winery owners and senior staff members working within the wine production industry. Topics covered will include: Key challenges and learnings from COVID-19 How to work less and increase profits with smarter supply chain processes Ways to automate systems, boost productivity and simplify customer […]
We are excited to announce the next webinar in our Winemaking Webinar Series with special guest speaker Darren Michaels! In this live webinar, we sit down with Darren, Outside Fermentation Technical Expert at Scott Labs, to discuss all-things enzymes in winemaking. Topics include: How and why to use enzymes How to choose the right enzymes […]
Location: Register here Speaker: Rose Souders Speaker Bio: Rose is the CEO & Founder of the digital marketing firm Potluck Consulting. With strong technical abilities and advanced skills in social media marketing, email marketing, SEO, and content development strategies, Rose strives to develop out of the box marketing solutions that are both creative and measurable and […]
The state of NOW in the wine industry is actually filled with silver linings. Wineries are finally adapting to tools and tech to improve the customer experience. Is this new era the industry's most consumer-centric phase? Join a conversation as this panel of experts share their perspective on this long-overdue shift, and provide insight on taking […]
The North Bay Business Journal's 20th annual Wine Industry Conference will feature the most in-depth, regional view of the strategic direction of the premium wine business - by and for industry leaders. Keynote by Jon Moramarco, Managing Partner, BW166 and Editor & Partner, Gomberg & Fredrikson More speakers to be announced with a panel addressing […]
Cannabis-infused beverages are one of the most innovative and fastest-growing market segments within the cannabis industry. The segment shares the most in common with the wine industry consumption occasions, consumer behaviors, branding strategies, etc. Join us and listen to our panel of industry leaders in the cannabis beverage space discuss the rapid growth of the […]
In this webinar we'll discuss: Why re-engaging customers is more important now than ever How basic abandoned cart campaigns are flawed Why we think cart abandonment is actually good for your business Our full funnel approach to engaging and converting customers Proven campaign tactics and best practices that create sales Register Here
In today's current environment, website and digital marketing efforts are critical to increasing winery sales and brand awareness. Sonoma County Vintners continues to work to provide you tools and contacts to help in the development of your winery brand. Join our friends at Affinity Creative Group, a creative agency that provides brand design, digital media, […]
The strong influence of vapor pressure deficit (VPD) on pressure chamber readings is well documented in the academic literature. But in the California grape industry, we don’t correct pressure chamber readings for VPD. At Tule, we’ve developed a new, simple method for correcting pressure chamber readings. Have you ever taken pressure chamber readings during a […]
Location: Register Here Speaker: Christine Martin Speaker Bio: Christine is the Owner and Creative Director of REVEL, a full-service partner guiding and supporting organizations through all phases of brand evolution. American AgCredit has been a long-time partner of REVEL Design group.
Wines Judged By and For Sommeliers With an aim to provide on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list, Sommeliers Choice Awards is back with its second edition which is going to take place in San Francisco on 12 August 2020. A judging […]
The Ciatti Company will be hosting a session to discuss the current market conditions that exist in the Wine Industry. Please tune in and listen - you can register by clicking here. This session will provide insight about the current wine and grape market, and also discuss buyer activity in Europe we will also hear […]
We are excited to announce the first-ever Wine Media Conference Virtual Summit. This will be a free event to attend live! Date: August 20-22, 2020 Where: All sessions will be live on Crowdcast. You must register individually for each session. Agenda to be announced. Pricing: All sessions are free to attend live. To rewatch speakers, we will offer an All-Access Pass for purchase. Expert speakers […]
When wineries market and sell wine online, the competition is steep, and that's not just due to other wineries REGISTER HERE: https://outshinery.typeform.com/to/eUDNaBLm Wine isn't an impulse buy at the winery anymore, and consumers are looking for experiences, including a positive online shopping experience that's appealing and easy. During OND season they have the option to choose […]
Free Webinar for Beverage Industry Professionals via Zoom on August 27 at 9:00 a.m. PDT San Diego, CA (August 24, 2020) - What: SommCon®, a leading conference for the wine, beer, and spirits industry, hosts panel discussion featuring experts from throughout the Côtes du Rhône. The webinar is to be held via Zoom on Thursday […]
Farmers and small-acreage landowners affected by the LNU Lightning Complex Fires are invited to an online webinar, Thursday, Sept. 10, to discuss what to do on the land and what to avoid. Speakers will cover fire impacts on oak woodlands, rangelands, orchards and vineyards, plus restoration and erosion control options, and financial assistance programs. The […]
It’s time to See, Touch and Taste your favorite clone right at its peak flavor before harvest. This is an opportunity to discuss flavor, sugars and clean plant product available for grape growers. Our nursery experts will be there to take you for a tour throughout the vineyard and provide information on each clone. RSVP […]
Register Here You are farming in a digital era, learn how to navigate Social Media to engage your customers, and tell your story. Kerry Rego will help you create a winning strategy for your digital persona in this free webinar sponsored by American AgCredit and Sonoma County Farm Bureau. About the Presenter Kerry is a […]
Register here South Africa’s wine scene combines centuries history with the dynamic character of an industry reborn after the end of apartheid. With Chenin Blanc as the industry standard-bearer, South African wines are carving out a new spot in the U.S. market. In this webinar we’ll share what lies behind the South Africa’s leading wine […]
South Africa’s wine scene combines centuries history with the dynamic character of an industry reborn after the end of apartheid. With Chenin Blanc as the industry standard-bearer, South African wines are carving out a new spot in the U.S. market. In this webinar we’ll share what lies behind the South Africa’s leading wine styles and […]
Opening Remarks Pau Roca - Director General of the International Organisation of Vine and Wine (OIV) Representative of the World Tourism Organization (UNWTO) Innovating in wine tourism in the context of COVID-19 Moderator: Mariëtte du Toit-Helmbold, Destinate, South Africa (5’) Speakers: Digital Tastings and Online Sales by Roberta Garibaldi, Associazione Italiana Turismo Enogastronomico, Italy (10’) […]
