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Innovating in Wine Tourism in the Context of COVID-19

September 17 @ 2:00 pm - 3:30 pm PDT

Opening Remarks 

Pau Roca – Director General of the International Organisation of Vine and Wine (OIV) Representative of the World Tourism Organization (UNWTO) 

Innovating in wine tourism in the context of COVID-19 

Moderator: Mariëtte du Toit-Helmbold, Destinate, South Africa (5’) 


  • Digital Tastings and Online Sales by Roberta Garibaldi, Associazione Italiana Turismo  Enogastronomico, Italy (10’)  
  • The Reinvention of Oeno-Gastronomy in Wineries during and post COVID-19 by Lorena  Cepparo, Chandon, Argentina (5’) 
  • Organizing and Managing Outdoor Experiences by Catherine Leparmentier Dayot, Great  Wine Capitals Global Network, France (5’)  
  • New Strategies of Wine Tourism Destination by Irene Gimeno, Enoturismo, Chile (5’) • New Reality, New Wine Tourism? (10’) by Zaida Semprun, World Shopping Tourism Network  MAKERS PROGRAM, Spain & Beatriz Vergara, Directora de Enoturismo, Gonzalez Byass, Spain 

Panel debate and Q&A 

Closing Remarks 

World Tourism Day: Wine Tourism, a Tool for Rural Development by Sandra Carvao, Chief,  Tourism Market Intelligence and Competitiveness, UNWTO

View the Livestream HERE


September 17
2:00 pm - 3:30 pm PDT
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International Organization of Vine and Wine