Innovating in Wine Tourism in the Context of COVID-19

Opening Remarks 

Pau Roca – Director General of the International Organisation of Vine and Wine (OIV) Representative of the World Tourism Organization (UNWTO) 

Innovating in wine tourism in the context of COVID-19 

Moderator: Mariëtte du Toit-Helmbold, Destinate, South Africa (5’) 

Speakers: 

• Digital Tastings and Online Sales by Roberta Garibaldi, Associazione Italiana Turismo  Enogastronomico, Italy (10’)  
• The Reinvention of Oeno-Gastronomy in Wineries during and post COVID-19 by Lorena  Cepparo, Chandon, Argentina (5’) 
• Organizing and Managing Outdoor Experiences by Catherine Leparmentier Dayot, Great  Wine Capitals Global Network, France (5’)  
• New Strategies of Wine Tourism Destination by Irene Gimeno, Enoturismo, Chile (5’) • New Reality, New Wine Tourism? (10’) by Zaida Semprun, World Shopping Tourism Network  MAKERS PROGRAM, Spain & Beatriz Vergara, Directora de Enoturismo, Gonzalez Byass, Spain 

Panel debate and Q&A 

Closing Remarks 

World Tourism Day: Wine Tourism, a Tool for Rural Development by Sandra Carvao, Chief,  Tourism Market Intelligence and Competitiveness, UNWTO

View the Livestream HERE