(Santiago, Chile, May 9, 2024) Viña Concha y Toro has shattered expectations with a phenomenal surge in sales, skyrocketing by an impressive 26.4% to CLP 200,170 million, accompanied by an astounding 304% leap in profit to CLP 12,740 million in the first quarter of 2024. This monumental Q1 achievement signals a remarkable turnaround for the company, overcoming the adversities of the global wine industry in 2023.
In the US market, Viña Concha y Toro experienced a sales increase of 36.7%, driven by a strategic premiumization approach that propelled premium and plus categories to a robust global growth of 23.3%. Leading the charge were flagship brands Frontera, Trivento, and Casillero del Diablo, which boasted an exceptional year-on-year surge of 33.2%.
“In just a short time, we’ve achieved extraordinary milestones in the US with our sales and volumes surging by double digits,” declared Allison Wetsel, Concha y Toro’s US President of Sales. “This remarkable turn-around is a testament to the dedication and passion of every individual within our team and distributor partners, united behind our vision and unwavering in our commitment to quality, excellence, and innovation. Their drive and belief in our mission is what truly propels us forward.”
CEO Eduardo Guilisasti attributed this outstanding performance to the company’s proactive measures implemented since September 2022 amidst global challenges, coupled with an improving international economic landscape. “Viña Concha y Toro has undergone a remarkable transformation,” Guilisasti declared. “We’ve adapted swiftly, becoming more resilient, agile, and consumer-centric. While the industry continues to navigate uncertainties, our relentless pursuit of excellence has set us apart.”
Looking ahead, Guilisasti emphasized innovation as the cornerstone of future growth, leveraging the company’s state-of-the-art Research and Innovation Centre. Buoyed by the enthusiastic reception of recent product launches, Viña Concha y Toro is poised for continued success in 2024, with a steadfast commitment to achieving double-digit sales growth.
ABOUT VIÑA CONCHA Y TORO
Viña Concha y Toro is a global leader in the wine industry with a history of more than 140 years. It is currently the leading wine exporter in Latin America and one of the most prominent wine brands in the world, with a presence in more than 130 countries and 12 distribution offices located in its main markets around the globe. Its production origins in Chile, Argentina and the United States give its wines character and identity, giving rise to a large family of unique global brands, recognized worldwide for their quality, innovation and sustainability, such as Casillero del Diablo, Diablo, Don Melchor, Trivento and Bonterra. Headquartered in Santiago, Chile, Viña Concha y Toro owns more than 12,000 hectares of vineyards planted in the main wine valleys of Chile, Argentina and the United States.
