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How People Shop and How Wine Fits In
August 26, 2020 @ 10:00 am - 1:00 pm PDT
When wineries market and sell wine online, the competition is steep, and that’s not just due to other wineries
REGISTER HERE: https://outshinery.typeform.com/to/eUDNaBLm
Wine isn’t an impulse buy at the winery anymore, and consumers are looking for experiences, including a positive online shopping experience that’s appealing and easy. During OND season they have the option to choose from a vast array of options for gift-giving, entertaining, and personal consumption.
Other industries have figured out approaches that could transfer well to wine, so this conversation will include a panel of well-versed wine people plus an “outsider” to help wineries take a step back and see how wine fits into the overall digital consumer landscape.
Join us on August 26 at 10am and chime in on a conversation between wine people and a vocal outsider.