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Expert Editorial: Tailored Wine Styles Can Boost Marketing ROI
For winery owners navigating the dynamic landscape of the wine industry, understanding the pivotal role of wine styles in marketing success is paramount. By Chris Millard   In the intricate world...
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Winemakers Take a Walk on the Wild Side (With Yeast)
WIN reached out to winemakers to find out more about how they’re finding and using wild yeast. By Kathleen Willcox  For millennia, the process of alcoholic fermentation was shrouded in mystery. Fruit...
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Expert Editorial: Unraveling the Wastewater Puzzle
Wastewater systems are integral to proper winery management. Choosing one shouldn’t be so difficult, expensive and time-consuming. By Ashish Shah    Let’s candidly acknowledge that at...
Precedent owner/winemaker Nathan Kandler pouring at Victor Book Club table.
Explaining the Victor Book Club
A legendary wine tasting experience discusses the merits of “natural wine.” By Randy Caparosso   The Lodi-based Victor Book Club has been around for less than five years (and during the first two...
R&R Methode Champ Bottling Line 2_ Photo Credit Definition Films
Bubbles for Everyone: Behind the Rack & Riddle Expansion
The company’s plan is to transform the supermarket private label bubbly business. By Jeff Siegel Rack & Riddle, the California custom sparkling wine house, garnered lots of attention last month when...
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Expert Editorial: Preventive Maintenance Maximizes Quality and Profitability
Smooth operation of a winery is critical to its long term success.  By Erin Ouellette    Wineries rely on a variety of equipment in their daily operations — equipment that needs to run smoothly...
Nestled in the midst of one of the nation's leading agricultural reserves, the 388-acre property intertwines new ventures and hospitality offerings with Maryland's rich farming history. [Credit: The Crossvines]
The Crossvines: Maryland’s All Encompassing Custom Crush Debuts
Groundbreaking multipurpose facility set to enhance the state’s wine industry. By Paul Vigna About a decade ago, Keith Miller, CEO of Maryland’s Montgomery County Revenue Authority (MCRA), and county executive...
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Domestic Sparkling Wine Is on the Rise. How Can a Winery Start Production?
U.S. wineries looking to offset negative growth should consider adding sparkling wine to their portfolios to capture consumers who embrace bubbles.  By Robin Shreeves   Wine consumption has seen...
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Wine Brands Can Benefit from Marketing Their Sustainability Online
Brands should put sustainability front and center in their online marketing to capture the attention of drinkers who shop their values. By Robin Shreeves   Millennials and Gen Z aren’t embracing...
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Expert Editorial: Peeling Back the Layers on Natural Wine
For the consumer looking for an absolutely natural wine, it’s a roll of the dice for each bottle consumed. By Bertil Jean-Chronberg    Natural wine is widely debated.  The problem is that...
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