Is Your Company Missing Out on a Billion-Dollar Opportunity in Cannabis?
—Kathleen Willcox
Business is booming in cannabis country. Sales of legal cannabis in the U.S. grew 40 percent in 2021 to $25 billion,...
As scientists and legislators search for large-scale solutions to extreme weather patterns, wine-growers are look for short-term fixes that they hope will help increase their shot at a successful harvest....
—Expert Editorial by Alexis Sinclair is special counsel at Farella Braun + Martel
Property insurance is both a prudent choice by a business, as well as, in certain circumstances, a requirement, such as...
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth.
—Kathleen Willcox
The U.S. has been...
As we face new challenges like the supply chain crisis and distributor consolidation, there is one persistent challenge that our industry has yet to master: technology adoption. In Ekos’s annual State...
With an increased interest in the digital space, more wine brands may shift marketing efforts toward affiliate programs.
—Brooke Heron
When it comes to online marketing and advertising most wine industry...
Sean P. Sullivan is a contributing editor at Wine Enthusiast, covering Washington, Oregon, Idaho, and Canada. He is also the founder of Washington Wine Report, an on-line site dedicated to the wines and...
Expect to see the federal government try to make significant changes in the way wine is marketed and distributed in the wake of last week’s Treasury Department report on concentration in the beer, wine,...
Wine consumers do judge a wine by its label—whether they mean to or not.
—Kathleen Willcox
The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
The wine world has always been full of myths—mystique and imagination play as big a part in our enjoyment of wines as facts and figures.
People like mystique.
Yet, almost all myths are eventually dispelled;...
