In this episode of Wine Industry Insiders, George Christie sits down with Honore Comfort, Vice President of International Marketing at Wine Institute, to explore her incredible career path, the evolving landscape of global wine trade, and how California wineries can unlock export opportunities.
Honore reflects on her early days in the industry, from working at small family-run wineries to leading Sonoma County Vintners and now playing a key role in building the global reputation of California wine. She shares powerful insights on how wineries of all sizes can succeed internationally, the role of Wine Institute in policy and advocacy, and the tools available to help producers grow their reach beyond U.S. borders.
Honore will be presenting at the Wine Sales Symposium on May 14 at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. Use promo code HONORE2025 for a discount and register at winesalessymposium.com.
