Topics: Compliance in DTC shipping, staying legal online, digital relationship building, and leveraging virtual tastings
Napa, CA, November 11, 2021 – The DTC Wine Symposium has announced its initial set of Workshop Sessions for the wine industry’s national summit on direct-to-consumer sales and marketing, scheduled for January 19-20, 2022. www.dtcwinesymposium.com
Workshop Sessions offer experience-based insights, data, and tangible ideas that can be implemented immediately. Speakers are experienced professionals in wineries, wine industry suppliers and associations.
- “Keeping it Compliant” will be presented by Alex Koral, Senior Regulatory Counsel for Sovos ShipCompliant
alongside Jeff Carroll, General Manager of Beverage Alcohol for Avalara. This workshop will give insight into the future of DTC shipping and best practices for ensuring proper compliance at all levels of an organization. - “Staying Legal in a Digital World” will be presented by Tracy Genesen, VP and General Counsel of Wine Institute. This annual update will explore legal questions, outline restrictions and recommend guidelines to help companies stay legal online.
- “Tech with a Human Touch” will be presented by Pamela Snyder, CEO of DigiVino, and Tamara Franscioni, Owner of Mini Vacay Wines. Jennie Gilbert, Founder of RedChirp will moderate. Participants will learn how to use modern technology to find and qualify target audience members, create authentic relationships, deepen essential connections with club members and make more sales.
- “Virtual Tastings: Sideshow or Mainstay?” will be presented by Damian Doffo, CEO and Winemaker of Doffo Winery, and Brianne Cohen, Principal of Brianne Cohen Production. It will be moderated by Devin Parr, Owner of Devin Parr & Associates. This presentation
will highlight how wineries can leverage virtual tastings for additional revenue channels, attracting new customers, and retaining wine club members.
More information on topics and speakers will be added to the event website as they are finalized at www.
About the DTC Wine Symposium
The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free Trade’s legal work (CFT “retired” in 2014 after achieving its goals). These two groups have worked closely with industry lobbyists and regional associations to streamline onerous shipping regulations and to increase the number of legal states from 17 to 47 (as of this writing) which represent 96% of the US population. The conference is the primary fundraiser for Free the Grapes! which executes state-specific advocacy campaigns encouraging consumers to write their legislators and working with media and advocacy groups to keep the issue alive in the media.
