Single-Serve Brand, Now with Bubbles, Continues to Disrupt Wine Category
SAN FRANCISCO, CA (September 5, 2019) – Usual is thrilled to introduce a limited-edition sparkling white wine, called Usual Brut on Tuesday, September 4th available on UsualWines.com for a limited time, while supplies last.
Packaged in the patented Usual 6.3oz bottle, Brut is the perfect way to ensure a fresh glass, every time. Sourced from the best grapes from California’s North Coast, Napa and Sonoma, the sparkling wine is made in the same minimal-intervention way as all Usual wines – no added chemicals, 0 grams of sugar, and now featuring 4,562 bubbles.
“Sparkling wine appeals to us so much, not only because of the volume of feedback and requests we’ve received from our customers, but also because of the growth of the category as a whole. Sparkling wine consumption and revenue volume have nearly doubled in the last decade,” noted Matt Dukes, CEO, and co-founder of Usual Wines. “We’ve wanted to make a sparkling wine since the launch of Usual, and we are excited to finally announce that we’ve brought our dream to life.”
With notes of lemon, elderflower, and bergamot, Usual Brut retails for $8/6.3oz bottle or $96/12-pack. All Usual wines are expertly made in small batches from sustainably farmed grapes with no additives. Usual is continuing its mission to modernize the way we drink wine, this time with an easy-drinking sparkling white wine, in its signature, sleek-designed bottle, to make every occasion, a special occasion.
Usual is also available in Red and Rosé. The brand recently launched its own wine hotline, a personal concierge service that lets users replenish their stock via text, learn about wine, receive pairing suggestions, and more.
About USUAL Wines
Usual is a DTC wine brand, best-known for its innovative and minimal intervention wine-by-the-glass offerings made from small lot, sustainably farmed vineyards, that is disrupting the wine category in more ways than one. Usual was first introduced following customer feedback directed at their sister brand, Vinebox. Founders Matt Dukes and Rachel Vodofsky realized that there was a gap in the market, so they committed to leading the efforts to establish a premium category for single-serve wine with Usual. For more information, visit https://usualwines.com, or you can follow Usual on Facebook, Twitter, or Instagram.