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Yearly Archives: 2018
VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club Members by 75%
At VingDirect, we firmly believe “What Gets Measured Gets Managed!” Did you know that wine club revenue represents 80%+ of a winery’s DTC revenue?...
Napa’s Signorello Estate Hires Taylor Lombardo Architects and Nordby Construction to Rebuild
Award-Winning Firm Partners With Specialized Builders on a New Vision for Fire-Ravaged Napa Winery
(Napa, Calif.) January 3, 2018—In the wake of the destruction from Napa...
Engaging with Customers Lead to a Better Experience
I have been doing research lately on how to genuinely charm and engage customers. For those of us who serve the public, being charming...
A Sanitary Way to Remove Fruit Flies from Tasting Rooms & Barrel Rooms
Clark Pest Control will be featuring our Insect Light Trap for use in Tasting Rooms & Barrel Rooms at the Unified Wine & Grape...
Kat Gore Joins Fetzer Vineyards as PR & Communications Specialist
Mendocino County, Calif. — January 2, 2018 — Fetzer Vineyards, a leader in sustainable winegrowing committed to restoring, revitalizing and regenerating ecosystems and communities...
Afternoon Brief, January 2
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Trending Story:
Do Celebrity Wines Sell?
Industry professionals discuss how fame affects the retail sales of wines associated with actors,...
Zina Lounge at the Ledson Hotel Announces New Seasonal Winter Wine and Food Pairings...
New Six-Course Winter Wine and Food Pairings
Sonoma, CA. – January 2, 2018 – Fifth-generation Sonoma County winemaker Steve Ledson is thrilled that Chef...
The Rise of the Independent Brand in 2018
Champagne and corks have settled. We are collectively wiping the crud out of the corner of our eyes and getting back the grind. This...
In Pursuit of Excellence: Trade, Media and Producers Weigh In
By Paul Vigna
Nova Cadamatre is director of winemaking for Constellation’s Canandaigua Winery, developing the 240 Days wines from the Finger Lakes. She and her...
Washington Winemakers, Grape Growers Asked for Input on Industry Research Proposals
Washington wine industry invited to Research Review, January 18-19, 2018.
SEATTLE (January 2, 2018) – Washington State wine grape growers and wineries are invited the Washington...
Tactics Associated with DTC Success
Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that...
