Home Industry News Releases Winery Hospitality Sales Training Workshop Offered November 20th

Winery Hospitality Sales Training Workshop Offered November 20th


Santa Rosa, California | October 21, 2018: Direct-to-consumer wine hospitality professionals will learn relationship selling techniques and skills at the results-oriented “Winery Hospitality Relationship Sales Training” one-day workshop, on November 20th at St. Francis Winery in Santa Rosa, California. Led by Success Strategies Inc.’s Lynda Paulson, CEO and Executive Coach, who’s been teaching sales training techniques to winery hospitality staff since the 1980s, the workshop provides hands-on, practical skill-building exercises which have historically resulted in doubling wine club conversion and increased sales for participants.

Reported Nicole Pattalochi, Director of Hospitality, Archery Summit Winery: “I am happy to report that we doubled our wine club sign up goal after the workshop. We are off to a great start!” Ms. Pattalochi’s sentiments were echoed by John Morris, Tasting Room Manager, Tablas Creek Vineyard: “Your workshop was an unqualified success…sales and wine club conversion are high. If only we had done it sooner! Thanks for teaching us that ‘facts tell, stories sell.”


Participants will discover their communication strengths, build poise and confidence, and most importantly, develop relationship sales expertise. These skills will be learned through class demonstrations, discussion, role-playing, and team building exercises.  Additional course takeaways include —

  • Understanding the various verbal and non-verbal buying signals and how to respond to them
  • Learning how to deal with difficult people with poise and (and turn them around)!
  • Perfecting the art of asking questions and becoming a master at closing the sale smoothly

The workshop also offers optional pre-class mystery shopping of the winery tasting room, website or phone sales as well as a strategy session with the tasting room manager in order to more fully customize the course material for participants. Participants may also purchase Lynda Paulson’s new book, Romancing the Grape: Relationship Selling for Wine Professionals.

Reserve your seat at: https://winery-relationship-sales-training-nov-2018.eventbrite.com/?aff=WIA or http://successstrategiesinc.com/winery-hospitality-and-sales-training/. View/Download workshop flyer. Discounts are available for group ticket purchases. Class price includes lunch. Call 775.530.6119 or email [email protected] for more information, or visit http://successstrategiesinc.com/winery-hospitality-and-sales-training/.


Lynda Paulson has been a sales training coach for more than thirty years with Success Strategies, Inc., renowned for teaching sales training, public speaking and communication skills to professionals from over 600 wineries and businesses in the U.S. and Europe. Her coaching techniques have been crafted over decades working with local clients such as the Cakebreads, the Mondavis, the Trincheros, the Martinis, the Wentes and management teams at many local companies. She has also taught training courses at AT&T, American Express, Disney Corporation, Kodak, ING, IBM and many more throughout California, Oregon, Washington, New York, Canada and Europe.

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