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Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

New WineDirect Report Reveals Ecommerce as Largest Opportunity for DTC Wine...

Wineries selling direct-to-consumer can take their businesses to the next level by leveraging online sales, moving to mobile, and valuing the tasting room as...

Mystery Shoppers Visit Quintessa

Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted...

Commerce7 Launches Reservation System

Commerce7, a modern winery DTC platform, has added a reservation system to their suite of products. The reservation system gives wineries a convenient solution...

To Have and To Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience....

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...

The 80/20 Rule – How to Increase DTC Sales With Your...

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...

Talent and the Tasting Room – Building a High Performance Sales...

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...

To Have and To Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience....

The 80/20 Rule – How to Increase DTC Sales With Your...

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...

Afternoon Brief, January 25

Direct Sales Alters US Wine Market: In 2018, wineries shipped more than 6 million cases of wine, a nine percent increase over the previous year, according to Larry Cormier's presentation at the annual Direct to Consumer Wine Symposium held in Concord, California. Cormier is the general manager of the Colorado-based ShipCompliant/Sovos company, which gathers this data for presentation to the wine community each year...