Tag: DTC
The Whole Package: Wine Needs to Create Memories with Each Delivery
There’s no question the wine market has changed dramatically since the early days of the COVID-19 pandemic. When wineries were forced to halt in-person...
DTC Crackdown: Understand State Laws to Avoid Entanglement
There could well be a silver lining in the number of states that have stepped up enforcement of direct to consumer (DTC) shipping regulations....
DTC Is Not One-Size-Fits-All
By fully understanding what kind of DTC markets are out there, and the different regulatory rules for each, wineries can position themselves to succeed...
Want to Fuel Your Winery’s Future Growth? Engage Women and Younger...
By Andrea Smalling and Cathy Huyghe
This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior...
Op Ed: What Do Wine Consumers Really Want?
They want what they want.
—Randy Caparoso
What do wine lovers want?
On one hand, every other day there seems to be a new "natural wine bar"...
WIN Webinar: How Online Discovery Is Transforming the Wine Industry in...
Benjamin Franklin once said, "The discovery of a wine is of greater moment than the discovery of a constellation. The universe is too full...
Leveraging QR Codes to Increase Wine Sales
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate...
WIN Webinar: DTC Wine Trends to Pay Attention to: Increasing Sophistication...
With more wineries adopting DTC, the wineries that architect a customer experience and modernize their operations, technology, and supply chain to meet the high...
DtC Expert Analysis: Lessons Learned in 2021, Predictions for 2022
Looking back at 2021, there's been many—even if subtle—shifts in the beverage alcohol direct-to-consumer (DtC) space. More states are opening options for DtC shipping,...
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that's the crux of this entire op-ed.
Although I do have something to add: If consumers are stupid, it's only...
WIN Webinar: The Future of Wine Discovery
One-on-one interview with an Industry Innovator on the Future of eCommerce and Consumer Discovery
Pix is the world’s first wine discovery platform. But what does that...
Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts
Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip...
How to Boost Wine Club Membership
An increase in wine club convenience equates to an increase in wine club members and membership retention.
—Zach Kamphuis, general manager, Commerce7
Why should a consumer...
Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...
US Wine DtC Legal Battles—Time to Calm Down
There are many reason for the Supreme Court not to hear a case—none of which the wine industry can influence.
—Jeff Siegel
Jay Hack, a senior...