Tag: DTC
Virtual Winery Offerings: Case Study Discussions
Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist will moderate a discussion and showcase three Virtual Winery Program Case Studies from...
Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business
In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the previous month across the 900 US and Canada wineries that use their point-of-sale system ...
Wine Shipments to Consumers Reach Record $3.2 Billion in 2019
Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel growth despite prices reaching new highs
(BOSTON) January 22, 2020 – Wineries shipped more...
Intersection of Key Findings from Two Major DTC Reports
For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).
New WineDirect Report Reveals Ecommerce as Largest Opportunity for DTC Wine...
Wineries selling direct-to-consumer can take their businesses to the next level by leveraging online sales, moving to mobile, and valuing the tasting room as...
Mystery Shoppers Visit Quintessa
Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted...
Commerce7 Launches Reservation System
Commerce7, a modern winery DTC platform, has added a reservation system to their suite of products. The reservation system gives wineries a convenient solution...
To Have and To Hold – Romancing Your Wine Club
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...
The Digital Customer Journey- Make an Impact at Every Touchpoint
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience....
Talent and the Tasting Room- Building a High Performance Sales Culture
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...
DTC Sales WebTrack: The Host with the Most- Relationship Selling
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently...
The 80/20 Rule – How to Increase DTC Sales With Your...
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a...
Talent and the Tasting Room – Building a High Performance Sales...
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market...
To Have and To Hold – Romancing Your Wine Club
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new...
The Digital Customer Journey- Make an Impact at Every Touchpoint
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience....
