Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are.
By Zac Brandenberg
The wine industry faces a concerning generational gap in online sales. Recent data reveals...
Leading Direct-to-Consumer Experts Will Focus on DTC Strategy Development, Integrated Marketing, and Fractional Leadership
(Napa Valley, Calif.)— November 18, 2024—Vida DeLong and Tiffany Kenny, direct-to-consumer...
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement.
By Kathleen Willcox
Selling wine through a third party — typically either a store or a restaurant — is...
As the DTC wine market continues to grow, creating a seamless customer experience becomes essential.
By Louis Amoroso
In an era dominated by digital experiences, the wine industry has undergone...
Technology is a time-saver for wineries—and a moneymaker. It helps them build relationships with consumers while smoothing the path for customers to buy wine and make reservations. However, integrating...
The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since.
By Jeff Siegel
Every time it seems that the wine business can’t change...
Direct-to-consumer has been one of the most resilient parts of the wine market.
By Jeff Siegel
The consensus is that Direct to Consumer sales will be one of wine’s few bright spots in 2024. Why...
Wine Market Council seeks answers to perception and consumption challenges
By Jeff Siegel
In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...
Here is what wineries need to know if they plan to sell wine online for the first time.
By Kelly Martin
E-commerce wine sales makeup 23% of the total revenue in the U.S. DTC wine market. More wineries...
While comprising a relatively small percentage of total wine sales,
DtC fuels the vast majority of wineries.
By Jim Trezise
In 1976, New York State passed a Farm Winery Act which allowed direct sales...
