August 30, 2018, Buellton, CA – Tracey Mason, Chief Marketing and Business Development Officer for Terravant Wine Company, announced today the promotion of Joe Padilla to the newly created role of SVP of Sales and Operations Planning for the rapidly expanding, central coast-based wine company. The promotion comes in support of the recent reshaping of the company’s goals and vision toward becoming a top U.S. wine company within five years.
“We recognize that in order to achieve our goals, we need to instill a culture of world-class customer, supplier and overall supply chain management.” notes Ms. Mason. “Joe’s proven and passionate emphasis on sales growth, customer acquisition and retention, cost management, operational efficiency and staff development are a tremendous asset to Terravant and ones we need to continue to develop and put to use.”
A recent recipient of an MBA degree Sonoma State’s Wine Business Institute, Joe delivers over 25 years of management experience within both public and private enterprises, included seven years at Terravant where he performed various sales and operation functions, most recently as VP of Winery Sales and Business Development. Prior to joining Terravant, Joe developed and managed many successful business ventures including Twodog Winery, a California-sourced international wine brand, and Trellis Wine Group, a Utah-based wine brokerage. After Trellis was acquired by Youngs Market Company in 2004, Joe remained on as a sales manager before joining High West Distillery in 2009.
“Since joining in 2011, the positive impact that Joe has had on our company, our culture, and our bottom line has been incredible,” states Terravant CEO, Lew Eisaguirre. “We recognize that his continued contribution, enthusiasm and professionalism are essential to realizing our visions and goals for the future of Terravant.”
About Terravant Wine Company:
Terravant Wine Company is Santa Barbara County’s largest winery and the most state-of-the-art winemaking and bottling facility in California’s thriving Central Coast region. Terravant’s growing portfolio of national brands, which includes award-winning Insomnia Wines, Flavor Bomb and Summerland Winery is bolstered by its prolific private label and custom-crush enterprises. Highly nimble and exceptionally innovative, Terravant is the wine company of the millennium.