Sonoma, CA – (May 9, 2024) – Balletto Vineyards, a family-owned and operated, estate-driven winery in the award-winning Russian River Valley, is proud to announce the promotion of Cassidy Lieberfarb to the position of Marketing & National Sales Coordinator.
A native of the renowned Sonoma County wine region, Ms. Lieberfarb began her career in the wine industry during high school, focusing on enhancing her knowledge in communications and sales strategies. Having joined Balletto Vineyards eight months ago as a social media intern, she quickly progressed to her current role.
“We are thrilled to welcome Cassidy to our team,” stated President and Founder, John Balletto. “Her commitment to completing projects to the fullest with accuracy and precision have always set her apart.”
A distinguished Communications Major at Sonoma State University, Ms. Lieberfarb has demonstrated a consistent track record of academic excellence and professional growth. Her responsibilities will encompass aiding in the development and execution of brand strategies, ensuring state compliance, orchestrating the wholesale team’s activities, driving sales growth, and elevating promotional events.
Ms. Lieberfarb’s appointment is emblematic of Balletto Vineyards’ unwavering commitment to excellence and aims to fortify the reach and efficacy of their National Sales Team. More than her accomplishments, it is her eagerness to contribute to the team in any capacity that truly sets her apart.
“She exemplifies dedication and adaptability, rapidly acquiring new skills with a readiness to contribute at every opportunity”, says Balletto Vineyards Director of Administrative Services, Monica Hunter. “Her transition into the regulatory sphere has been instrumental for us. This has been crucial in enabling our progression towards nationwide wine distribution. Her inclusion in the Balletto team signifies a substantial asset to our collective efforts.”
For more information about Balletto Vineyards, please visit www.ballettovineyards.com.
About Balletto Vineyards
Nestled in California’s Sonoma County, Balletto Vineyards is dedicated to producing premium wines with a focus on the land, sustainability and community. With a rich history and a forward-thinking approach, Balletto Vineyards continues to carve its niche in the wine industry, delivering exceptional bottles and experiences to wine enthusiasts around the globe.
