Home Industry News Releases A New Lucky Charm: Viña San Pedro Launches 9 Lives Reserve Wines

A New Lucky Charm: Viña San Pedro Launches 9 Lives Reserve Wines


Imported by Shaw-Ross to Bring New Multi-Origin Wine Brand Stateside

San Francisco, CA (May 29, 2018) – Viña San Pedro, one of the largest wineries in Chile and one of the country’s most significant exporters, is pleased to announce the U.S. launch of their newest brand: 9 Lives Reserve (SRP: $9.99) a new multi-origin brand that offers the most renowned varietals of Chile and Argentina, through Premium quality wines steeped in elegance and freshness. Viña San Pedro has exclusively partnered with Shaw-Ross to import 9 Lives.

The name 9 Lives is an ode to an intriguing black cat that shadows Viña San Pedro’s vineyards. As a tribute to this mystical creature, 9 Lives Reserve is crafted using the best grapes from Chile and Argentina.

Viña San Pedro’s 9 Lives Reserve became the first wine brand introduced through Vivino©, the world’s most renowned mobile wine app, inviting U.S. consumers to rate the three varietals Cabernet Sauvignon and Sauvignon Blanc from Chile, and Malbec from Argentina. Considering millennial preference and the growing bond between wine and the digital world, the brand aimed to get the wines into the glasses of customers first and create consumer-driven reviews. All three varietals earned a 4 star average rating, ranking them among the top 15% in the world according to Vivino’s database of more than million wines.

“We went against the grain when we introduced 9 Lives Reserve in the US—it was exciting and unheard of. Over the last several years, a cultural shift has occurred in the world and we looked at how millennials consume and share information,” commented Paulo Ramires, Marketing Manager. “This is a great brand and we wanted to explore how we could make the opinion of our wine drinker our first priority as we work to serve them.”

For more information, please contact Zach Groth or Andrew Quinzi of Colangelo & Partners. You can also visit www.9liveswine.com.

About Viña San Pedro:

Viña San Pedro (www.sanpedro.cl) was founded in 1865, over 150 years ago, and is one of the most important Chilean wineries, present in over 70 markets worldwide. Today, Viña San Pedro is a part of VSPT Wine Group (www.vsptwinegroup.com), leader in sales of bottled wine in Chile and second-largest wine export group of the country. With a presence across all of Chile´s main viticulture valleys from Elqui to Itata VSPT owns more than 4,200 hectares planted and produced more of 15 million cases in 2017. Furthermore, VSPT Wine Group is the most sustainable winery in the world and was awarded as such in 2016 by Drinks Business, receiving the ‘Green Company of the Year’ award.

About Shaw-Ross International:

Shaw-Ross International Importers was founded in 1968 as a boutique wine and spirits importer representing a handful of brands in the United States.  Since then, Shaw-Ross has grown into one of the nation’s leading importers representing twenty-eight suppliers from around the world.  For more information, visit www.shaw-ross.com.

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