New Vintage to be Featured as Part of LBD Cares Initiative Supporting Women at Nationwide Events
NEW YORK, NY (April 16, 2018) – Excelsior Wine Company is excited to introduce the 2017 vintage of LBD Rosé, the winery’s first Rosé release since the 2015 vintage. Highlighting LBD Wines’ commitment to crafting top quality wines only when growing conditions deliver exceptional grapes, the current vintage is bursting with flavors of fresh strawberries, bright red fruit, juicy watermelon and a crisp, bright and balanced acid with semi-sweet finish.
According to a February 2018 Wine Intelligence Study, over half of Rosé wine drinkers are male, over 1/3 of the adult population drinks Rosé Wines and approximately half of Rosé Wine drinkers between 21 and 34 consume Rosé at least once per week. Along these lines and well before the newly energized #metoo movement, industry experts were extolling the popularity of Rosé, citing that the once female-skewed beverage has lured more male drinkers and found appeal beyond beach communities such as the Hamptons and Miami. According to a May 26, 2016 Fortune Magazine article “Rose Isn’t Just A Girly Drink,” the varietal is “a boozy trend that has engulfed boisterous bros, the Hamptons ‘It’ crowd, and major Hollywood stars, including Drew Barrymore and Angelina Jolie. The beverage that unites them: Rosé, is reporting sharp sales increases that far outpace the broader $38 billion wine industry.”
Crafted by winemaker Margaret Leonardi at the brand’s winery in Mendocino Country, CA, the Rosé is a delightful accompaniment to light summer dishes, especially salads, fish, grilled meats, and fresh cheese, or enjoyed by itself as a cocktail such as the LBD Spritzer.
- 4oz. LBD Rosé
- ½ oz of lychee liqueur
- ½ oz of Pama liqueur (or POM juice)
- 2 dashes of rhubarb bitters
- Dash of Strawberry Rhubarb soda or Club soda
Fill a wine glass with ice. Combine LBD Rosé, lychee liqueur, Pama liqueur, and rhubarb bitters. Top with strawberry rhubarb soda or club soda. Garnish with fresh cut strawberries and wheels of lime and fresh sprig of rosemary.
Vivid, salmon-pink in color, this wine takes center stage with show-stopping aromas of strawberry and watermelon. LBD Rosé is Pure Pink Satisfaction.
Since its inception in 2009, LBD Wines has been a strong supporter of women’s causes worldwide including Dress for Success Worldwide, Susan G. Komen, Keep a Breast, True North Foundation and Fatigues to Fabulous. Now through the brand’s LBD Cares Fund, the heritage continues with upcoming Spring events in support of the Junior League of Boston, Dress for Success Worldwide in Chicago and Susan G. Komen in New York. The 2017 LBD Rosé will be featured prominently at each of the aforementioned events. To find out how to join LBD Wines in supporting these women’s initiatives while experiencing the new 2017 LBD Rosé, visit Facebook and Instagram.
LBD Rosé is available throughout the United States through Excelsior Wine Company at an SRP of $11.99. To find LBD Rosé near you, visit www.lbdwines.com.
About LBD (Little Black Dress) Wines
Style & Substance. Approachable by nature, committed to outstanding quality, and devoted to empowering women through numerous global causes, charities and initiatives, LBD Wines are for those who believe a good bottle of wine is about more than just the perfect pairing. Crafted by Margaret Leonardi in our winery in Mendocino County, California, the LBD Wines portfolio includes Chardonnay, Cabernet Sauvignon, Diva Red, Merlot, Moscato, Pinot Grigio, Pinot Noir, and Rosé. www.lbdwines.com