LBD Wines Announces Collaboration with Dress for Success in Celebration of 20th Anniversary

Wine Brand Spokesperson Jana Kramer to Support Fundraising and Awareness Efforts

NEW YORK, NY (September 18, 2017) – Today, the award-winning LBD Wines, is proud to announce its collaboration with the global non-profit organization Dress for Success®. A longtime supporter of causes that are important to women, LBD Wines is embarking on the campaign to empower women to achieve their full potential and live a purpose filled life.

Singer, actress and LBD Wines spokesperson, (R) Jana Kramer, mentors and shares success stories with Dress for Success Worldwide-Central client, (L) Keisha Wilson, backstage at the LBD Wines Meet and Greet at the Windy City Smokeout on July 15th, 2017 in Chicago, IL. (Photo by Jeff Schear/Getty Images)

LBD Wines will be collaborating with brand spokesperson, singer and actress Jana Kramer, to inspire fundraising and awareness efforts through a PSA, auction, engagement with Dress for Success clients and social media outreach encouraging followers to donate $20 to the non-profit’s Open Door Project, an initiative aimed at encouraging the opening of doors for women around the world.

“Teaming up with Dress for Success is a natural fit for LBD Wines,” said Marc Goodrich, President of Excelsior Wines, parent company of LBD Wines. “Fostering every woman’s ability to succeed is a true exemplification of the brand’s core values. It is an honor to enhance our collaboration with Jana Kramer to help open doors for women around the world.” 

“I am thrilled to support Dress for Success through my collaboration with LBD Wines,” said actress and country music artist Jana Kramer. “To contribute to the empowerment of women to achieve their full potential in a meaningful way while aligning myself with a wine brand that champions women and women’s initiatives, is truly an incredible opportunity.”

“We are so grateful that LBD Wines and Jana Kramer are supporting us in our mission to empower women to achieve lifelong economic independence,” says Dress for Success CEO, Joi Gordon. “LBD Wines’ longstanding history of supporting women and women’s initiatives coupled with Jana’s strength and determination to achieve her dreams are truly inspirational. Jana is the ultimate role model to the women we serve.”

A highlight of the collaboration will be an auction featuring a personal experience with Jana as well as a trip tied to the Country Music Association (CMA) Awards in Nashville. The experience will include the ultimate Nashville experience curated by Jana along with tickets to the CMA Awards. Jana will also offer a personal meet and greet over a glass of LBD Wine. The auction will go live on www.charitybuzz.com/janakramer on September 18.

For additional information on LBD Wines visit www.lbdwines.com. Connect with Little Black Dress Wines or Facebook, Instagram and Twitter. For additional information on Dress for Success visit www.dressforsuccess.org.

ABOUT DRESS FOR SUCCESS

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 150 cities in 26 countries. To date, Dress for Success has helped more than 1,000,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

ABOUT LBD WINES

Anything but basic. For those who believe that confidence turns heads, sophistication is the rule, and a good bottle of wine is the best accessory, LBD Wines are the perfect fit for every palate. Crafted by Margaret Leonardi in our winery in Mendocino County, California, the LBD Wines portfolio includes Chardonnay, Cabernet Sauvignon, Diva Red, Merlot, Moscato, Pinot Grigio, Pinot Noir, and Rosé. A good bottle of wine is your best accessory.  www.lbdwines.com