Joins Millionaire’s Club for 2017
New York, NY (June, 2017) – Khortytsa Vodka, produced by privately held, international manufacturer and marketer of wines and spirits Global Spirits, has joined Drinks International’s Millionaire’s Club, ranking among the world’s top 3 largest selling vodka brands.
Smirnoff remains the leading vodka brand at 25.5m 9-liter cases, despite sliding 1% in 2015. Second is Absolut, which held steady at 11m cases. Khortytsa, which is quickly gaining ground, showed growth of 3% to 7.5 m cases.
Khortytsa’s growth is significant in Eastern Europe, where it is the #1 selling vodka (Ukraine/ Russia/ Georgia/ Kazahstan/ Poland/ Germany).
“The brand has seen tremendous growth in North America, particularly the United States, since its introduction in 2012,” notes Global Spirits US CEO Max Dubossarsky. “By November of 2016, Khortytsa reached 130,000 case sales, in just under 24 months, thanks to our aggressive sales and marketing strategy in the US.”
In 2014, Khortytsa was named among the world’s best distilleries at the New York International Spirits Competition (NYISC) and its flagship product, Khortytsa Platinum, recently took Gold at both the 2017 New York and LA International Spirits Competitions.
“Khortytsa – commonly called KHOR here in the US — has made tremendous strides because it is a quality vodka at a terrific price,” notes Dubossarsky.
Khortytsa Vodkas are produced at Ukraine’s famed Khortytsa Distillery, which is among the world’s best distilleries. The brand is named for Khortytsa Island, which is known as “the heart of Ukraine.” This ancient island’s history dates back thousands of years, to the very roots of civilization. It is considered a sacred place, and is one of the country’s seven wonders.
Built in 2003, the Khortytsa Distillery is among the world’s finest distilleries. It uses a local organic filter containing schungite (a unique natural mineral) which allows it to get as close as possible to the structure of natural water. The filtration process is further enhanced with special birch and alder-tree charcoal and quartz sand.
Khortytsa Platinum is the most popular item in the line Khortytsa line and retails for $11.99 per 750-mL. There are three other items in the line including Khortytsa Ice, with a bottle color that changes when chilled, which retails for $11.99 per 750-mL; Khortytsa Honey Pepper, which offers a spicy zing to a variety of cocktails, retails for $11.99 per 750-mL, and Khortytsa De Luxe, crafted for vodka connoisseurs and is a “super premium” vodka, has a suggested retail of $24.99 for a 750-mL bottle.
About Global Spirits USA
A Fortune 500 Company in Europe, Global Spirits was established in 2008 and has offices in New York, Moscow and Kiev, employing over 5,000 people. The company’s annual volume exceeds 10 million cases, with distribution in over 80 countries. Global Spirits USA markets and distributes strategic brands including: Khortytsa Vodka (3rd largest selling international vodka brand*), LEAF Organic Vodka, and Odessa V.S.O.P. Brandy.