Award-winning Argentinian Producer Appoints Colangelo & Partners as Agency of Record
NEW YORK, NY, March 8, 2016 — Domaine Bousquet (www.domainebousquet.com), Argentina’s leader in organic wine production, located in Tupungato, Uco Valley (Mendoza), announced today the launch of a new media relations campaign to support sales growth of their premium brands – Reserve, Grande Reserve, Gaia and Ameri – in the U.S. market.
Situated at the foothills of the Andes, the Domaine Bousquet vineyards are blessed with cool nights and a constant breeze, the idyllic conditions for ripe grapes with great acidity and structure. The results are award-winning, food-friendly and certified organic wines that combine the best of European winemaking traditions and New World spirit. Currently, the family-owned winery exports four million bottles to more than 49 countries and is the number one producer and exporter of organic wines in South America. Last year, they sold more than 80,000 cases in the U.S. itself.
To execute the media relations campaign, Domaine Bousquet has appointed Colangelo & Partners (www.colangelopr.com) a New York-based wine and spirits integrated communications agency. The campaign will highlight the rich heritage and global reach of Domaine Bousquet’s wine portfolio through media relations, trade outreach, events and tastings.
“By working in partnership with Colangelo & Partners, we strive to broaden the Argentinian offerings available for U.S. consumers, considering America is now the number one wine-consuming country in the world,” explained Labid Al Ameri, President and Co-Owner of Domaine Bousquet.
About Domaine Bousquet:
Domaine Bousquet, a family-owned winery located in Tupungato, Uco Valley (Mendoza), is the most awarded, organic wine producer in Argentina. The vineyard is situated at the foothills of the Andes at an altitude of 4,000 feet which is among some of the highest worldwide and within the Mendoza region. Due to its location, Domaine Bousquet’s vineyards benefit from a cool climate and constant fresh air resulting in wines with great acidity and structure. The U.S. is the number one export market for Domaine Bousquet with distribution in 37 states.
About Colangelo & Partners:
Colangelo & Partners is a midsized public relations and integrated communications agency specializing in wine and spirits. Based in midtown Manhattan and boasting long established relationships with the key press and trade that drive these business categories and help determine the industry’s leading brands, Colangelo & Partners continually creates unique story lines that are consistent with the clients’ brand strategies in order to provide a steady stream of compelling content to journalists, keeping clients in the news.