The beauty of the wine business is that wineries have the potential to draw a direct line from growing the grapes to selling the finished bottles of wine. The ability…
The 5th Annual Par Then Bar Open® (PTBO) Golf Tournament is back on May 16, 2025, at Eagle Vines Golf Club in American Canyon—and this is your chance to be…
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As the bubble craze continues, wineries across the country are embracing the trend. By Kathleen Willcox Certain things sell as much for their image as…
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AFTERNOON BRIEF
View AllNew WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…
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New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…
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