Sonoma, California — February 23, 2017 — Don Sebastiani & Sons, the Sonoma-based, family-owned producer of innovative wine and food products, announces the reinvigoration of The Crusher portfolio of super-premium California wines with a new label design and new California label designation.

The Crusher borrows its name from the first precious moments in the winemaking process when newly harvested grapes meet the winery’s crusher apparatus and begin their transformation into classically complex and balanced wines.

The Crusher line-up includes Chardonnay, Merlot, Red Blend, Pinot Noir, Petite Sirah, Cabernet Sauvignon, and the debut of Unoaked Chardonnay, whose stainless steel and malolactic fermentation give it a delicate-yet-opulent mouthfeel and a food-friendly plushness. All Crusher wines are sourced from premier California vineyards and is each hand-crafted to be food-friendly, approachable, and true to each wine’s varietal characteristics.

“Our family has been producing wines in the Sonoma and Napa winemaking regions since 1904, and The Crusher wines exemplify the care and experience we pour into every bottle,” said Donny Sebastiani, CEO of Don Sebastiani & Sons and a member of the family’s fourth generation of North Coast winemakers. “Our goal is not only to make wines that are food-friendly and approachable for most wine-lovers, but to craft wines that exhibit the true character of each varietal from which they’re made.”

The Crusher is one of 14 wine brands in the Don Sebastiani & Sons wine portfolio, supporting the Sebastiani family’s vision of creating “Happy Hour at Home” opportunities. Recently, Don Sebastiani & Sons has introduced product lines complementary to its core wine portfolio, including premium, seasoned nuts; organic, flavored sparkling water; and three 100% Blue Weber gave Tequilas grown and hand-made in Jalisco, Mexico.

Current releases bearing The Crusher label include:

2015 Unoaked Chardonnay, made from 100% California Chardonnay, fermented and aged in stainless steel, with aromas of melon, pineapple and stone fruit, and flavors of yeasty dough, apple pastry and baked caramel.

2015 Chardonnay, made from 100% California Chardonnay, with aromas of applesauce, butterscotch and baked caramel and a soft, opulent mouthfeel.

2014 Red Blend, aged for 16 months on French and American oak; aromas of tart cherry, raspberry and toasted cedar, with flavors of red fruit, boysenberry and red cherry.

2014 Merlot, aged for ten months on French and American oak; aromas of raspberry, roasted peppers and dark cherry, with intense flavors of red plum, caramel and cranberry.

2014 Petite Sirah, aged 14 months on French, American and Hungarian oak; aromas of cherry, vanilla cola, blackberry, and teriyaki, with flavors of blueberry, blackberry, and dark chocolate.

2014 Pinot Noir, aged ten months on 100% French oak, with aromas of cranberry, cherry, and warm spices, and flavors of plum, tart cherry, and savory herbs.

2014 Cabernet Sauvignon, aged 16 months on American and French oak, with aromas of grilled  plum and cranberry preserves, and flavors of dark cherry, toffee, smoked bacon, and pomegranate.

The Crusher wines are available nationwide in restaurants and at retail, and from the winery at a list price of $15.99 per 750-ml bottle. For more information, visit

About Don Sebastiani & Sons:

Don Sebastiani & Sons is a family-owned company rooted in the Sonoma Valley, with a winery in the Napa Valley. Since 1904, the family’s adventures have often included making and marketing products complementary to wine, and today, products range from wine to water and tequila, to pistachios, almonds, and cashews, all sourced from premier growing regions throughout the world–natural, healthy beverages and foods to complement life’s special occasions and celebrations with family and friends.  The company was recently named one of the Best Places to Work by the North Bay Business Journal for the fourth consecutive year.

Today, fourth-generation proprietor Donny Sebastiani is expanding his family’s vision to include other aspects of the “Mediterranean Diet” to create a “Happy Hour At Home”, with such products as:

  • Small-lot, single-vineyard wines from Sonoma.  Including Chardonnay grown on Donny Sebastiani’s home ranch.
  • Premium, seasoned almonds, pistachios and cashews called U Gottabee Nutz.
  • Organic flavored sparkling water: AquaJava, AquaKola and AquaMocha.
  • Craft 100% Blue Weber agave Tequilas grown and hand-made in Jalisco, Mexico: Contigo Plata, El Fumador Reposado, and El Macho Anejo.

For more information about the company, visit



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