In 2020, a 22-year-old with a first date that night stood in a grocery store wine aisle and realized she had no idea where to start. She didn’t grow up in a wine family, didn’t know what a varietal was,...
To understand the urgency of a shift to fact-based decision making, we must look at the disconnect between industry gatekeeping and genuine consumer appeal.
By Damien Wilson, Ph.D.
As I stated in my...
