November 10, 2026 — In the four weeks ending October 31st, Wine continued to face pressure, with dollar sales declining -3.8% versus last year and volume down -5.3%. Weaker consumer engagement remained the primary source of category losses, accounting for 69% of the decline, followed by reduced product availability (18%) and underperforming promotions (13%). Weekly dollar sales reached $381.3M, increasing +2.3% versus the prior week. While the Halloween-related lift supported near-term results, the gap between dollar and volume performance continues to highlight the importance of balancing premium offerings with value-oriented options.
Sparkling Wine builds momentum while Non-Alcoholic Wine maintains double-digit growth
Performance across Wine segments remained uneven during the four weeks ending October 31st. Still Wine continued to weigh on category results, with dollar sales declining -4.7% and cases down -5.9%. In contrast, Sparkling Wine strengthened further, with dollars increasing +2.2% and volume up +0.9%, marking a continued improvement from recent trends. Non-Alcoholic Wine also remained a growth contributor, with value rising +19.3% and volume advancing +15.3%. Despite ongoing support from these smaller segments, Still Wine’s continued weakness remains the primary constraint on overall category performance.
Top 5 Manufacturers by Dollars
- No. 1 Gallo (-1.0% dollars, -63.4K cases)
- No. 2 The Wine Group (-9.7% dollars, -268.0K cases)
- No. 3 Deutsch Family (+3.3% dollars, +13.2K cases)
- No. 4 Trinchero Family (-4.2% dollars, -34.2K cases)
- No. 5 Delicato Family Wines (-7.2% dollars, -57.3K cases)
Top 5 Manufacturers by Dollar Growth
- No. 1 Deutsch Family (+3.3% dollars, +13.2K cases)
- No. 2 Moet Hennessy USA (+2.5% dollars, +2.4K cases)
- No. 3 Wagner Family Wines (+4.6% dollars, +3.1K cases)
- No. 4 Delegat USA (+8.1% dollars, +3.2K cases)
- No. 5 Constellation (+2.5% dollars, +4.9K cases)
Top 5 Brands by Dollars
- No. 1 Josh (+7.3% dollars, +38.7K cases)
- No. 2 Barefoot (+1.3% dollars, +40.2K cases)
- No. 3 Bota (-3.8% dollars, -32.9K cases)
- No. 4 Sutter Home (-3.6% dollars, -20.6K cases)
- No. 5 LaMarca (+15.7% dollars, +23.5K cases)
Top 5 Brands by Dollar Growth
- No. 1 LaMarca (+15.7% dollars, +23.5K cases)
- No. 2 Josh (+7.3% dollars, +38.7K cases)
- No. 3 Whitehaven (+23.7% dollars, +8.6K cases)
- No. 4 Made By James (N/A dollars, +12.2K cases)
- No. 5 Kim Crawford (+7.5% dollars, +5.3K cases)
Source: NielsenIQ Retail Measurement | Business Drivers | Periods ending 4 W.E. 10/31/26 Total Wine Excluding Wine Based Cocktails
