Wine Institute Opposes Truth in Labeling Bill: In February, California vintners attending Wine Paris were provided with a talking point from the Wine Institute intended to help frame conversations with...
Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative.
By Laurie Wachter
Does media coverage really help sell wine?
That’s...
Dec. 10, 2024 – Napa Valley, California — After months of planning and data collection, Wine Market Council announces a special webinar for members and media on the “Results of National Survey on...
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan.
By Melanie Young
Recent changes allowing wine advertising on the TikTok social media...
NAPA / SONOMA, CALIFORNIA |August 14, 2024: On Tuesday, August 27, from 4:00 – 6:00 p.m. PST, the Napa | Sonoma chapter of Women for WineSense (WWS) will host the Wine Market Council (WMC) President, Liz...
What type of wine pairs best with Asian cuisine? Well, actually almost any type, according to the Asian-American winery owners who attended a recent ‘Taste of Asian Crafted Wine from Napa Valley,’ at the...
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers
Wine Market Council seeks answers to perception and consumption challenges
By Jeff Siegel
In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...
Market Research Not-For-Profit Continues its Dedication to Providing Insights into the Ever-Evolving U.S. Wine Consumer Landscape for Its Membership
August 2nd – Napa Valley, California — Wine...
Wine Set for Regulatory Shake-Up - A federal agency reviewing the current regulations for selling drinks in the US? What could possibly go wrong...
