Wine Institute Opposes Truth in Labeling Bill: In February, California vintners attending Wine Paris were provided with a talking point from the Wine Institute intended to help frame conversations with...
Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative.
By Laurie Wachter
Does media coverage really help sell wine?
That’s...
Dec. 10, 2024 – Napa Valley, California — After months of planning and data collection, Wine Market Council announces a special webinar for members and media on the “Results of National Survey on...
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan.
By Melanie Young
Recent changes allowing wine advertising on the TikTok social media...
NAPA / SONOMA, CALIFORNIA |August 14, 2024: On Tuesday, August 27, from 4:00 – 6:00 p.m. PST, the Napa | Sonoma chapter of Women for WineSense (WWS) will host the Wine Market Council (WMC) President, Liz...
What type of wine pairs best with Asian cuisine? Well, actually almost any type, according to the Asian-American winery owners who attended a recent ‘Taste of Asian Crafted Wine from Napa Valley,’ at the...
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers
Wine Market Council seeks answers to perception and consumption challenges
By Jeff Siegel
In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...
Market Research Not-For-Profit Continues its Dedication to Providing Insights into the Ever-Evolving U.S. Wine Consumer Landscape for Its Membership
August 2nd – Napa Valley, California — Wine...
Wine Set for Regulatory Shake-Up - A federal agency reviewing the current regulations for selling drinks in the US? What could possibly go wrong...
By Carl Giavanti
Dr. Liz Thach, MW, is a freelance wine writer, wine market expert, researcher, educator and consultant based in California’s Napa and Sonoma counties. She is an award-winning author and...
by Fiona Fang & Liz Thach, MW
Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calendar,...
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-1...
Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I...
The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...
