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Wish You Were Here: Notes from the 2024 Wine Sales Symposium

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Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300...

The Power of Data: Transforming Winery Strategies for Growth

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Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and...

Wine’s Most Inspiring People 2024: Christian Oggenfuss — Leading the Wine...

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By Laurie Wachter   Under the visionary leadership of founder and CEO Christian Oggenfuss, DipWSET, the Napa Valley Wine Academy has grown into an almost $10...

Wine’s Most Inspiring People 2024: André Hueston Mack — An Enthusiastic...

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By Laurie Wachter   André Hueston Mack left at the pinnacle of his career as head sommelier of Thomas Keller’s Per Se restaurant in New York...

Wine’s Most Inspiring People 2024: Tom Klein — A 35-Year Legacy...

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By Laurie Wachter   It’s been 45 years since Tom Klein first set eyes on Rodney Strong winery and vineyards.  He was working at McKinsey & Company...

Wine’s Most Inspiring People 2024: Krista Chaich — Architect of Change...

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By Laurie Wachter   “I’m a behind-the-scenes kind of gal,” says Krista Chaich, executive director of the Temecula Valley Winegrowers Association, adding that “I just do...

Wine Industry in Transition: Adapting to Economic Shifts and Compliance Pressures

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Wineries face rising pressures on wages, a buyer’s market for grapes and the looming cost of wastewater compliance  By Laurie Wachter   A strong finish to a...

Winemaking Excellence: Exploring New Tools and Techniques

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Addressing early harvest, precursor aromas, oak consistency and health-conscious winemaking  By Laurie Wachter   Winemakers often experiment, run tests and make adjustments in their winemaking process. They...

Crafting Healthier Wine Choices for Savvy Consumers

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Three California winemakers test new techniques for making low-alcohol, low-calorie and vegan wines By Laurie Wachter   Wine consumers are increasingly looking for wines that align with...

AgTech Advances: Automating Irrigation and Measuring Vineyard Vigor

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Proving the value of tomorrow’s solutions in today’s vineyards By Laurie Wachter   What’s new in the vineyard? One exciting area of innovation is technology that improves...

North Coast’s Post-Harvest Gathering: WIN Expo’s 11th Year

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Celebrated annual industry event promises learning and networking opportunities. By Laurie Wachter Wine has been grown in California’s North Coast for more than 100 years, but...

Reels and Algorithms: Marketing Goes High Tech

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Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning...

Winery Wastewater Worries: Adapting to New Compliance Realities

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With a deadline looming, wineries face a complicated path to compliance with California’s Statewide Waste Discharge Requirements  By Laurie Wachter The California wine industry has been...

Digital Friction in the Wine Industry: Meeting Modern Consumer Expectations

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Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is "digital friction" in your team's...

An Uncertain Economic Vintage: Wineries Navigate Consumer Demand Challenges Amid Recession...

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Three industry experts discuss the effects of economic uncertainty at a pivotal point for the wine industry  By Laurie Wachter   As the American economy teeters on...