Many times the ads that we see on television, in magazines or on websites or social media focus too much on the features of the product rather than on the emotional components of the benefits of the products.
When...
Over the years it seems that everyone is getting into the wine club business. A friend of mine just received a flyer from Southwest Airlines. The company has partnered (it would seem) with an online wine...
Not only are the holidays full of warmth, family, celebration and good feelings, they are also stressful, frustrating and of course there is not enough time to do everything that needs to be done.
For...
I was catching up with my marketing reading this week and came across an article on Marketingprofs.com by Joe Gagnon, a senior vice president for Aspect Software. The article delved into what customers...
It’s easy to think that in any type of retail business, salespeople are there to sell the product…but that is the last part of the sell. Before you can sell the product you have to sell yourself, and you...
I just downloaded from Direct Marketing News their 2015 Essential Guide to Email Marketing, which popped into my email box today. It has some great articles in it, including an article by Perry Simpson,...
There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It is common now to hear of some celebrity tweeting their opinion on some topic that...
I went into a retail business not to long ago and it became quickly apparent that the employees were having a dispute of some kind. While they cut off their discussion once they saw me, it is clear that...
Most businesses work hard on collecting email addresses, in order to stay in touch with their customers and potential customers. These days it seems to be getting more difficult to get visitors to give...
Managing and motivating employees can be hard work, though there are some ways to make it easier.
Hiring the right people is, of course, the first step and inspiring them to do the best job they can is...
I am teaching a short (eight week) class at the local Junior College entitled Consumer Direct Wine Sales & Marketing. As a homework assignment, I asked my students to visit wineries and report back...
It’s September already, hard to believe but the year is almost over. How are your plans coming for Thanksgiving and the December holidays? Before someone sends me a “To heck with you” email, I know this...
I found a great article by Jacqueline Whitmore in Business Dictionary.com about refining the short pitch. called 7 Essentials for an Elevator Pitch That Get’s People to Listen. I changed it slightly as...
What is the personality of your business? When you think about your business, what personality traits would you ascribe (or have you ascribed) to the business? Even more important, how would your customers...
Creating a plan to reach your goals is the first step along the road to success in business and in your personal life. Well, actually the first step it to have goals, though, even if you haven’t actually...
Market research is very important to success. After all if you don’t really know what your target audience is looking for it’s hard to give it to them. According to Entrepreneur.com, market research is,
“The...
