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Afternoon Brief, January 17th

McBride Sisters Winery President to Keynote at the 2023 Unified Symposium’s Opening Day Luncheon: Robin McBride, co-founder and president of McBride Sisters Wine Company, will keynote the 2023 Unified Symposium Luncheon and share the incredible story of how she and her sister, Andréa McBride John, created the largest Black-owned wine company in the United States...
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Turning Guests into Converts – Part Two

Welcome to part two of Turning Guests into Converts. Today, we address Categories Two and Three: Guests who come regularly to see you and...
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Turning Guests into Converts – Part One

In this week and next week’s blogs we are going to take a look into the very different types of people who walk into...
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Acquiring Customer Information – The Three Types

Your winery guests will usually fall into one of three categories: Category One: First time or occasional visitors who may or may not know much...
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Acquiring Customer Information – First Contact

One of the best ways to gain information about your customers’ appreciation of wine, wine drinking habits, the types of wine they enjoy and...
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Old & New Ways to Learn About Your Customers

A month ago, at the WIN EXPO, a yearly event in Sonoma County, I was moderating a session: The Technology Impact on Wine Sales....
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Happy New Year

Not only are we heading into a new year, we are heading into a new decade.  The idea of a new decade always pulls me...
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Happy Holidays

It is the time of year to celebrate and be grateful for all the joys in life. It is also time to remember all the...
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The Importance of Your Winery’s Value Proposition

All should have a clearly defined value proposition. If by any chance your winery doesn’t have a written value proposition, it is time to...
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Good Customer Service: It’s All About the Small Things

As we get closer to the upcoming holidays, you are going to see more winery visitors in the hospitality center. Wineries will experience more...
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What’s in a Name?

If you want to sell something, the first step is to introduce yourself, and not just by saying: “Do you need help?” but by...
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Are You Ready for the Weekend?

Happy Thanksgiving! After a wonderful day with family and friends, it is back to work on Friday and through the weekend for some of the...
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Setting Sales Goals

Sometimes goal setting is measured on what management would like to see; rather than what is a reasonable increase or numbers that your sales...
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Connecting with Guests

Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”