Good wines, even great wines, are not always enough to draw guests and customers back your winery. People are attracted to your wines and your winery for many different reasons.
Naturally, your products...
In most small and large businesses, it is important to the company that the guests are satisfied with the service they receive when they visit and the items they (hopefully) purchase.
We all know that...
Have you noticed that your life seems to be getting busier? Most of us have, and the most of us includes your customers.
When you are promoting your events, create a flyer or email that not only tells...
There is a lot of planning that goes into winery special events. Time is spent working on the venue, as well as the food and the wines that are going to be served.
In order to create an exceptional event...
As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to produce. Here are a few tips when hosting events.
Create An Atmosphere
You want...
Last week I presented tips on selling to the Silent Generation and Boomers. Today we examine selling to the younger generations: Gen X, Millennials and Gen Z.
Gen X
Gen X sometimes seems to get lost between...
No winery can have too many brand ambassadors. People who will tell the world about your wine. Usually we think of brand ambassadors as customers who are connected to your winery and love your wines. However,...
I found an interesting article from Entrepreneur online this week. Written by Travis Bradberry, the article discusses how we learn more through body language than we can through what people tell us verbally....
As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you of methods of interacting with guests that can and will increase sales...
As it comes into the selling season, I thought a quick blog on some of the things to look for when you are hiring new hospitality employees might be helpful. I go into lots and lots of wineries and other...
This week we continue the topic of managing employees. Last week’s blog discussed giving credit where credit is due, which is the first rule of good management in my mind.
I also wrote about breaking bad...
Being a boss, at any level, is rarely easy. There are times that you wish your employees would just do what you want them to do and there are times that your employees wished that you understood the problems...
Email subject lines are not always designed to make you open them. Here are a few from wineries that have popped up in my inbox lately:
Spring Release Weekend
Need to Restock Your Wine Supply?
Have You...
Last week’s blog talked about three of the six most important things that guests are looking for when they buy your products. In that blog I covered Identity (how your products relate to how guests see...
If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest only in the product you are selling. Otherwise, it is likely you will focus...
There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an owner or manager is not always around to motivate staff...
