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Planning a Virtual Wine & Food Pairing for the Chinese New...

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by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New...

The Intersection of Creativity and Technology: How We at Charles Krug...

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by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership...

Why Are Generation Dates Not Consistent?

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Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study...

The Results Are In! The Annual Email Benchmark Report

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Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...

Leveraging IoT for the Wine Process

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You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday...

From Industrial Pesticides to Integrated Pest Management: A New Trend in...

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Thomas Grandperrin of UAV-IQ Precision Agriculture Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are...

Learning & Tips in Wines Product Development

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by Ana Ferreira The new social and economic environment created by Covid-19 is accelerating dramatic changes on what and how consumers buy. The habits of...

The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow...

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Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...

Oregon’s Largest Wine Auction Goes Virtual in August 2020

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This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

COVID’s Winery Wake Up Call: It’s About Marketing, Not Winemaking

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COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Five Months In – What We Have Learned

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Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...

Selling Wine, Beer, and Spirits in America

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I spent years in sales and building my brand before starting Beverage Trade Network, trade shows and our media business. My first brand was...

The Secret to Building a Successful Wine Club

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The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your success...

Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae...

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Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I read that they want more journalists to publish on the topic of racism, I immediately contacted several black people I knew in winemaking and viticulture...

How to Build Your Online Presence to Drive Your Delivery &...

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These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales. 1. Define your USP...