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Navigating Smoke Taint and Other Disasters: Wine Manufacturing Strategies to Turn...

Smoke, drought, rain, and other flavor-altering events are what separate the winemakers from the wine masters.A single harvest impacted by mold, smoke, or other faults can take down a vineyard or a farm winery—if those grapes are rejected as impossibly tainted.

5 Tips for Networking at Industry Events for Wine and Spirits...

By Juliana Colangelo, West Coast Director, Colangelo & Partners From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups...

How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience

The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand delivery options – and that trend is being felt by the wine industry, too.

Turning Technical Mountains into Molehills

Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.

How Wineries Can Support Their Restaurant Customers: Tools of the Trade

Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very...

Resonating Brand Authenticity

“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read...

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...

How to Sell Wine into Restaurants Effectively

Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many...

Pouring Profitability into a Flattening Market

By Kyle Sawyer, President ICC NW With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a...

From Vine to Table: The Case for Sustainability

We are at a critical juncture in the consumer packaged goods space. And it can’t be ignored. The combination of product integrity, recyclability, and overall environmental impact is driving shoppers’ buying decisions.

How to Create a National On-Premise Wine Brand

From prep to pitching to programs, here’s what you need to know Creating a national on-premise wine brand requires a fundamentally different mindset from creating...

How the New Revenue Recognition Standard May Impact the Wine Industry

By: Adam Raudsep, CPA, Senior Manager In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2014-09, Revenue from Contracts with...

3 Tips for Wooing Your Wine Club

You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the first shipment and the next thing you know, they cancel the membership.

Holiday Wine Marketing Tips on a Budget

Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing out from the pack to promote your wines and tasting experiences as the perfect gift option can seem like a marathon, not a sprint. 

Traceability and Transparency: The New Frontier for Winemaking and Its Impact...

The new ‘wine frontier’ for oenological or winemaking seems to be moving towards the production of better quality wines with increased traceability and more...