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Picking a Distributor for Your Wine Brand Is Tough. Here’s Why...

As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand...

AVA Update: What Makes Wine from the Santa Lucia Highlands Distinctive?

by Andrew Chalk When wine drinkers see Santa Lucia Highlands (SLH) on pinot noir or chardonnay bottles, they usually know that it is in California’s...

Time for an Annual Review Meeting with Your Distributor

11 points that you need to cover in your annual review meeting with your wine, beer, spirits and beverage distributor. For the purposes of achieving...

How to Call on National Retail Chain Accounts

What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets,...

AVA Update: SLO to Be Recognized

by Andrew Chalk Ask the American wine consumer to describe San Luis Obispo wine and they will likely tell you about the Paso Robles AVA,...

Turning the Tables on Eric Degerman

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about...

How Can Wine Suppliers Support Their Restaurant Customers During the Holiday...

The festive season is nearly upon us, the most critical trading time of the year for the wine business. Most restaurant outlets will expect...

Turning the Tables on Karen MacNeil

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about...

Which Famous Wine Region Seeks Amicable Divorce from Neighbor?

by Liz Thach, MW Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and...

Wine Enthusiasts Have a Voice in Utah—The Time to Speak Up...

By Stephanie Cuadra Consumers wield power as arbiters of taste—but only to the extent that choice is deliberately exercised. In the reverse scenario, end users...

Breakthru Beverage Group Strengthens Wine Commitment with Key Appointments to Supplier...

(September 19, 2019, New York, NY) – Today, Breakthru Beverage Group announced key appointments to its growing supplier business development team with Adam Pizer...

Turning the Tables on Erin James

“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

A New Breed of Wine Amphoras – Measured Porosity, Oxygen Transfer...

Amphoras have been used to ferment and age wine for thousands of years. And for thousands of years they served the wine community well. But as winemaking techniques and wine quality have evolved since, say, 6000 BC or so, the technology that goes into making amphoras has failed to keep up.

Crafting a Digital Marketing Scorecard for the US Wine Industry

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Using WiFi to Amplify Your Winery’s Marketing Strategy

Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.