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Crafting a Digital Marketing Scorecard for the US Wine Industry

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Using WiFi to Amplify Your Winery’s Marketing Strategy

Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.

How Branding Can Enhance Wine Tourism

Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first pinot noir grapes would come to serve as the epicenter of a region with a world-class reputation for high quality, pastoral landscapes and intimate, small-scale production

Modernizing Your Wine Club

Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their data, and they expect that in return for the information they provide, their lives and experiences with retailers are going to be simpler and more predictive.

#SauvBlancDay or Everyday: Around the World with Sauvignon Blanc

By Chris Sawyer When the annual International Sauvignon Blanc Day (aka #sauvblancday via social media) takes place on Friday, May 3, there so many so...

Navigating Smoke Taint and Other Disasters: Wine Manufacturing Strategies to Turn...

Smoke, drought, rain, and other flavor-altering events are what separate the winemakers from the wine masters.A single harvest impacted by mold, smoke, or other faults can take down a vineyard or a farm winery—if those grapes are rejected as impossibly tainted.

5 Tips for Networking at Industry Events for Wine and Spirits...

By Juliana Colangelo, West Coast Director, Colangelo & Partners From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups...

How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience

The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand delivery options – and that trend is being felt by the wine industry, too.

Turning Technical Mountains into Molehills

Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.

How Wineries Can Support Their Restaurant Customers: Tools of the Trade

Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very...

Resonating Brand Authenticity

“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read...

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...

How to Sell Wine into Restaurants Effectively

Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many...

Pouring Profitability into a Flattening Market

By Kyle Sawyer, President ICC NW With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a...

From Vine to Table: The Case for Sustainability

We are at a critical juncture in the consumer packaged goods space. And it can’t be ignored. The combination of product integrity, recyclability, and overall environmental impact is driving shoppers’ buying decisions.