That is not a typo. That is not a mistake. I encounter wine, spirit, and beer entrepreneurs all the time that lament that the selling 1000 cases into market is the hardest thing they have ever done! Here...
I have been writing on Linkedin, Wine Industry Advisor, Beverage Dynamics and elsewhere for nearly 8 years. Nothing I have written in my career has struck a cord like the last article I penned...
Crush season is an exciting and important time of year for any winery, but for modern agricultural enterprises doing business in California, the state’s complex web of wage and hour employment laws presents...
Making sense of the data you get from your website.
Consumer website behavior provides much of the information you need to make better marketing investments. Website analysis can help you improve content...
Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her...
There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings about DTC shipping, Amazon, the next...
At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our Performance Tracker (PT) software, which...
I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things, and I am equally bad at Rock, Paper, and Scissors that is essentially a bet on...
There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in under an hour. But with so many apps and new technologies, it can be difficult...
By Joel A. Miller, ChateauHR Consulting
Roles change dramatically when you get promoted to middle management. Many newly-promoted managers fall flat on their face because no one told them this simple...
