Why Wine Clubs Aren’t Working, And What’s Replacing Them
For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have.
Wine clubs once represented...
The future of wine country is being written by the brands innovating customer experiences and community tie-ins.
By Kathleen Willcox
Wineries don’t need people to just buy their wines —...
Sonoma, California – July 5th, 2024 – Craving live music and good food? Join us at Larson Family Winery for Sunsets in Schellville on July 5th!
From 5:00 pm to 7:00 pm, immerse yourself in...
Paris, 20 June 2024 – Last February, the Vinexposium group’s flagship event gathered more than 4,000 exhibitors from 48 producer countries (including 53% more international exhibitors) and a...
Leveraging widely recognized but under-utilized events can help initiatives
that might otherwise get lost in a broad marketing blitz get a foothold.
By Kathleen Willcox
It’s no secret that people...
