In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving...
Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local...
The second in a series on improving your standing with your distributors
In our last article (Winning Distributor Attention), we began a journey of discussing the importance of and challenges in understanding...
and why the option is a wonderful solution
If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer,...
There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental...
Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed...
In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a...
Wine & Spirits Wholesalers of America is what you see is what you get
Two weeks and counting! 14 days and the annual pilgrimage to Distributor Heaven will be upon us. We will descend on Vegas partially...
Cheryl Durzy with WINnovation Award, photo courtesy of North Bay Business Journal
The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been essentially blocked from three-tier...
Happy Thanksgiving to Them
Happy Thanksgiving to all my readers. Happy Thanksgiving to the thousands of independent suppliers that read my writings and the 100 or so distributors that check in with what...
