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Expert EditorialFeaturedHospitalityWine Industry Articles
Dropping the Bottle: Your Winery’s Greatest Missed Opportunities
July 8, 2025
Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits. By Alex Caffarini Recently, I visited a winery in southern New Jersey. In the tasting...
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DTCFeaturedSales & MarketingWine Industry Articles
Recency, Frequency and Monetary Value: Elevating Your Winery’s Marketing Is as Easy as R-F-M
June 11, 2025
How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...