Whiskey,,Wine,,Champagne,Drinks,,Elegant,And,Enticing
Winners Speak Out: Competitions Help Producers Reach New Audiences
A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers. By Alexandra Russell As 2026 rolls forward, wine and spirits brands continue...
Cannonau,Grapes
Stories to Be Told: Wonders Await at 2025 Global Old Vine Conference
Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal choices, harvest after harvest after harvest.
Close-up,Of,Vine,Trunk.,Strain,Of,Old,Vineyard.,Texture
Old Is New: Global Old Vine Conference Comes to California
This fall, celebrate old vine wines with like-minded growers and producers By Alexandra Russell In 2021, in the midst of the COVID-19 lockdown, London-based wine marketer Sarah Abbott, MW, was casting...
Wine,Tasting
The Power of Two: When a Regional Media Powerhouse Supports Its Local Wine Industry, It's a Win-Win.
Entering the right competition can translate to sales and recognition. By Alexandra Russell On April 1 – 2, 2025, a large cohort of wine professionals will gather in Santa Rosa, Calif.,...
Wine,Tasting
Marketing that Matters: Attracting New and Curious Consumers to Your Brand
The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the...
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Wish You Were Here: Notes from the 2024 Wine Sales Symposium
Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...
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The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant
Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing...
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Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities
Now is the time for bold action and new ideas. By Alexandra Russell Liz Thach, Wine Market Council Wine Market Council gathered members yesterday for its first in-person Research Conference in five years....
Alexandra Russell, Wine Industry Advisor
Turning the Tables on Alexandra Russell
By Carl Giavanti Alexandra Russell, Wine Industry Advisor Alexandra Russell was named Managing Editor of Wine Industry Advisor (WIA) in April 2022. Prior to this appointment, she’s been a freelance writer,...
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The Next Normal—DtC Shipping Reverts to Pre-Pandemic Predictions
—Alexandra Russell The 2022 Direct to Consumer Wine Shipping Report has been released, and the industry is likely breathing a collective sigh of relief. The report, an annual collaboration between Sovos...
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