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Seeing the AdultBev Forrest Through the Trees
In Chicago, the best city on Earth, we are hosting the National Restaurant Show this week. The NRA show, as it is so weirdly...
How Can a Small Brand Compete?
I spent the last week listening to CMO’s and brand managers from the suppliers side speak of brand extension, growth, millennial marketing, and off...
Omni-Channel Selling Matters for the AdultBev Game
If you are a regular reader of my column you can probably conclude that my desire to help brands and retailers is the overarching...
Being Small Can Be a Benefit
There is a funny thing about travel. Travel makes you see the world through a lens that is much bigger than what you are used...
Afternoon Brief, April 29
Controversial Hop Kiln and Hale Winery development decisions appealed: Two controversial decisions in an increasingly contentious battle over winery development in Sonoma County are being appealed, placing the issue squarely before the Board of Supervisors...
Three Top Ways to Pick a New Market to Enter
When I speak at conferences and consult with new and old brands, I get the same question asked all the time. Different people ask...
Picking the Right Dance Partner for Your Product Distribution
As a winery, distillery, or brewer there will come a time when you will outgrow the trunk of your delivery car. There will be...
Technology and the Adult Beverage World
Technology has a way of really advancing our business for better or for worse, and our adult beverage industry is always slow to respond and adapt.
50 Shades of Grey That Are All Bad for Business
I am not here to talk about the movie, the book, or even the wine. What I feel is important to speak about is...
Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert
We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.
Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future
Our business, this adult beverage trade that we all work in, is undergoing an enormous shift. We talk about the Internet impacting our business;...
5 Major Trends in the Adult Beverage Industry
Let’s close the book on 2014, gladly, and look to 2015 and see what Rosen Retail thinks will be the 5 major trends in the adult beverage industry 2015.
Where Have the Flash Sale Wine Sites Gone?
This holiday season will mark the near end of the Flash Sale Wine Sites. What you say? How is this possible? Yes, this is...
The #1 Wine of the Year
Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn...
And the best wine retailer in America is?
In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer...
