French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
For winemakers and producers, a seminar on secondary fermentation using Traditional Methode Champenoise and Charmat techniques. French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned […]
WineDirect's popular roadshow series is coming to the Willamette Valley! Join industry experts and winery professionals for presentations and discussions on DTC trends, the future of ecommerce and how both […]
Wine consumers in Europe have started a trend, demanding wines made with lower SO2. This consumer trend is forcing winemakers to change their winemaking protocols, reducing the SO2 additions throughout […]
Mark your Calendars! Attend the CFBF Roadshow to learn about issues that impact you from CFBF topic experts. DATE: THURSDAY, MAY 2, 2019 TIME: 11 A.M. - 5 P.M., FOLLOWED BY […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling […]
RSVP by April 26 for free bus transport from Placerville Duarte Nursery invites you to join us for the 22nd annual Friends Day on May 3, from 9:00-2:00pm at Duarte's Hughson headquarters. […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
Science & Wine 2019 follows the success of the first National Conference in 2017, also held in Porto, and will continue to address the multitude of issues associated with wine […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
Thriving in Today's Challenging Wine World You don’t want to miss this Trade Show, with all the latest in vineyard equipment – harvesters, tractors, and more. Have you ever seen […]
Join us for this complimentary seminar on Analytical Methods for Wineries and FTIR Instruments, Tues May 14th - presented by Gusmer Enterprises. This event offers a great opportunity for wineries currently considering […]
Join Christophe Rossi, the LAFFORT® resident Provence Rosé expert, for a presentation of the techniques used in the production of the ever popular elegant and floral Provencal Rosés that are […]
This three-hour workshop is designed for intermediate to advanced levels. We strongly recommend bringing your own microscope to the class and doing the Level 1 Microscope Workshop before Level 2. […]
Bottling is the winemaking stage that requires the most attention and expertise in oxygen and carbon dioxide management. Uncontrolled oxygen pick-up at this stage are irreversible and can have serious […]
Produced by Beverage Trade Network, the 2019 Sommeliers Choice Awards is the first-ever international wine competition within the United States judged entirely by sommeliers. The competition will focus exclusively on […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from […]
