The pandemic changed the way we shop.
This is both good and bad news for wine producers.
By Jeff Siegel
Have third-party delivery services such as Drizly and Instacart ever been more in demand?...
Brands should put sustainability front and center in their online marketing
to capture the attention of drinkers who shop their values.
By Robin Shreeves
Millennials and Gen Z aren’t embracing...
The wine industry needs advocates in Congress,
and the Congressional Wine Caucus is its biggest champion.
By Michael Kaiser
WineAmerica works to protect and enhance the business climate for American wineries...
The top issue keeping winery owners and marketers up at night is how to future-proof their brands. Everyone has read the articles warning wineries that their sales will slip if they don’t find a way to...
By Carl Giavanti
Mike Veseth
Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter and author of more than a dozen books including Wine Wars (2011), Extreme...
To win in a competitive market, your team should reflect your customer base.
By Emily Xu
To attract and retain customers, you have to understand them. What makes them pick a red wine over a white...
Marketing is an ongoing communication with your customers, not a one shot broadcast on a single channel. Then why do many wineries have silos around ecommerce, email or social, or outsource only one area?...
Looking for an exit? Consider an Employee Stock Ownership Plan (ESOP).
By Carter Smith
When a business owner considers their succession options, they usually assume their best option is to either transfer...
A years-long process finally concludes
with a 3-2 split vote in favor of new regulations.
The Sonoma County Board of Supervisors met earlier today (March 14, 2023) to revisit the proposed Winey...
There may not be quick answers to the biggest questions
facing the wine industry after Silicon Valley Bank collapsed on Friday — including the future of the bank’s landmark wine industry report.
By Jeff...
