Wine Business Editorial

Does Wine Need a Nudge Toward Innovation?

There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption....

Five New and Interesting Products from the Unified Trade Show

Even if you went to the Unified Wine and Grape Symposium and spent two days visiting the nearly 700 exhibitors on the massive trade show floor, you probably didn’t have a chance to visit every exhibit, and you may have missed some of these interesting finds.

Searching for the Lost

If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you...

How the Booze Business Is Just Like the Oscars

Like most of Earth I watched the Oscars last night. Beside the plausible deniability of a Bradly Cooper and Gaga relationship, there was something...

Answer These 5 Questions Before Contacting Distributors

By Dave Moore Over the last 20 years the number of U.S. wineries has more than quadrupled. There are now over 9,000 wineries across the...

Lessons to Be Learned

We visited the Department of Motor Vehicles last week. We had made an appointment as there are almost 500,000 people in the county in...

J. Rickards Hits Home Run with Sauvignon Blanc

Jim Rickards grew up in San Francisco, a city kid. But he always knew he had the farming gene. “When I got out of the military after Vietnam, I did three things: grew my hair, grew my mustache and got out of Dodge,” he says. “I got into the cattle business and was looking for my home ranch.

3-Tier Wine Symposium: Actionable Insights to Distribution Success

The wholesale channel has always been challenging, particularly for small to medium-sized wineries, and over the last two decades, things have gotten even harder.  Many wineries have responded by focusing more energy and resources on direct-to-consumer programs, but for those that want to maintain their presence in the general market and/or grow their brand, working more effectively with their distributors is a must. Wine Industry Network (WIN) recently announced the launch of the 3-Tier Wine Symposium, a one-day conference focused on helping wine industry owners and executives navigate the complicated, but necessary, world of distributor relations.

If You Have to Assume…Make Positive Assumptions

“Sales are contingent upon the attitude of the salesperson - not the attitude of the prospect.” W. Clement Stone I am not sure that there...

Turning the Tables on L.M. Archer

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

NFC Applications for Wine and Spirits Brands

By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to tap their device to an NFC label on your bottle and access any verification or promotional material programmed into the tag.

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...

Judges Rule at 2019 North Coast Wine Challenge Competition

The North Coast Wine Challenge is the only competition where we truly focus on the Best of the Best. Only wines rating 90+ points are awarded gold medals and they are the only wines that are eligible to move on to the 'Best Of' Category.

Keeping in Front of Mind Awareness

In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services,...

How to Sell Wine into Restaurants Effectively

Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many...