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How to Attract Millennials (and Not Alienate Boomers in the Process)
Are you tired of all the doom and gloom headlines? Join us in this positive webinar where we don’t just talk about why the wine industry is struggling…we give you ideas to do something about it! In a brief...
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Turning the Tables on Natalie MacLean
By Carl Giavanti Natalie MacLean, named the World’s Best Drinks Journalist by World Food Media Awards, has also won four James Beard Foundation Journalism Awards. She’s the bestselling author...
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OIV & IWSR: Consumption Trending Down, Quality Trending Up
New studies released by international wine organizations confirm consumer cutbacks and premiumization. By Jeff Siegel   Two recent surveys of wine consumption and sales around the world mostly agreed...
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Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes
Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s no secret that people...
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Terroir Is Truth: The Timeless Tutelage of Tchelistcheff (OpEd)
A writer remembers words of wisdom from a true winemaking legend. By Randy Caparoso   The late André Tchelistcheff, Beaulieu Vineyards‘ winemaker from 1938 to 1968, was a giant among men. Not...
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Audience Outreach: Finding Ways to Connect with Undervalued Consumers
Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy By Alexandra Russell The recent Wine Industry Sales Symposium (May 11, 2023), included a full day of sessions designed...
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One Wine at a Time: Sustainable Packaging Is Slowly Making Inroads
As consumers become more open to alternative packaging, companies that push the limits are gaining ground globally. By Simone Madden-Grey   An ongoing challenge for wine production relates to packaging,...
2023 Wine Industry Sales Symposium [Photo: Wine Industry Network]
Revolutionizing Wine Sales and Marketing: Insights, Strategies and the Role of AI
Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...
It was SRO in the large conference room at the headquarters of the Tax and Trade Bureau, where WineAmerica members had a constructive dialogue with Administrator Mary Ryan and her senior staff.
WineAmerica’s National Action Days: Grassroots Lobbying in Motion
Two intense days…30 people ready to work…70 meetings taken…280 messages delivered By Jim Trezise   On May 9-10, about 30 WineAmerica members from around the country came to Washington, D.C., to meet...
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Expert Editorial: Democratizing Wine Investment Using AI and Blockchain for Authentication and Valuation
One of the main barriers to entry in the wine investment market has always been the difficulty in accurately valuing a particular bottle or collection. Enter AI-powered valuation models and blockchain...
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