Category: Hospitality

“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association By Laura Ness The scion of sugar beet farmers going...

How wineries, associations, retailers and more are bringing the Come Over October campaign to life. One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...

Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers

Artisanal wines resonate with Gen Z’s appreciation for craftsmanship and authenticity.  By Stephanie Franklin Recently, wineries have noticed a significant shift in younger wine consumers, particularly...

Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel   Ray Johnson, Sonoma State University Ask Ray Johnson what he’ll miss the most...

Before you ask for the sale, here are some tips on building a bond with customers.  By Craig Root   One of the things I stress with new and veteran tasting room employees is the concept of “helpful...

How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who manages to look like a model in every picture while everyone else...

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and 2024 will be a pivotal year for the future of this...

Now is the time for bold action and new ideas. By Alexandra Russell Liz Thach, Wine Market Council Wine Market Council gathered members yesterday for its first in-person Research Conference in five years....

A streamlined, transparent and accountable process for licensing music is the only way businesses and songwriters alike can continue to sustainably bring music to the public.  By Tara Good   Music...