Expert Editorial: Add Value to Your Winery by Monetizing Land Use...
Investing in entitlements for wineries can increase
short- and long-term financial viability in several ways.
By Katherine Philippakis and Rachel Lenihan
With today’s emphasis on increasing...
Turning the Tables on Natalie MacLean
By Carl Giavanti
Natalie MacLean, named the World's Best Drinks Journalist by World Food Media Awards, has also won four James Beard Foundation Journalism Awards. She’s...
Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes
Leveraging widely recognized but under-utilized events can help initiatives
that might otherwise get lost in a broad marketing blitz get a foothold.
By Kathleen Willcox
It’s...
Expert Editorial: Adapting Incentives for a New Wine Generation
The landscape of wine consumption is undergoing a dramatic transformation.
By Nathan Westfall
The world of wine has long been associated with tradition, craftsmanship and a...
Countdown to Success: 11 Ways to Invite New and Young Wine...
Attracting a more diverse and younger cohort of repeat customers
requires creative thinking.
By Kathleen Willcox
Bad news first (and this is hardly breaking news): the...
Wine’s Most Inspiring People 2023
As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination...
Wine’s Most Inspiring People 2023: Emily Wines — Leaning in Amid...
By Kathleen Willcox
“I saw women leaving the Court, and I knew I had a decision to make,” Emily Wines recalls. “I felt like the...
Bouncing Back: Napa Valley Tourism Remains Strong Thanks to the Region’s...
The Napa Valley Ag Preserve Protects Working Landscapes and
Attracts Visitors from Across the Globe
By Brian Russell
Despite the devastating wildfires that recently rocked the...
Let the Music Play: Proper Licensing Lets You Entertain Your Guests...
To use music as part of any business enterprise, a license is required.
But who to pay, how to pay — and how much...
Taking the Reins: The Next Generation Is Putting Their Mark on...
By Paul Vigna
In an industry where a majority of the businesses nationally are owned and operated by families, meet three next gen owners who...
Napa Changes Its Rules to Allow Microwineries
Family farms have just been given the chance to survive
and prosper in Napa County.
By Barbara Barrielle
On, April 5, 2022 the Napa County Board...
J. Lohr Vineyards & Wines: 50 Years as Champions of the...
Back in 1972, Jerry Lohr and his young family planted vines in the Arroyo Seco region of Monterey County, Calif. Among them were Riesling,...
Expert Editorial: Open Communication Builds Bridges Between Customers and Staff
By Rod Hughes
Like every other industry, wineries are facing staffing and supply shortages as well as hard-to-source equipment parts and increased shipping costs. However,...
These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve...
How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world.
—Chasity Cooper
Pre-pandemic, wine enthusiasts of all levels would travel the...
As Restaurants Reopen, Sommeliers Re-Envision Wine Lists
What producers need to know to get their wines into the hospitality sector.
—Melanie Young
Restaurants closed throughout much of 2020 when the novel coronavirus caused...