Expert Editorial: Add Value to Your Winery by Monetizing Land Use...

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Investing in entitlements for wineries can increase short- and long-term financial viability in several ways.  By Katherine Philippakis and Rachel Lenihan   With today’s emphasis on increasing...

Turning the Tables on Natalie MacLean

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By Carl Giavanti Natalie MacLean, named the World's Best Drinks Journalist by World Food Media Awards, has also won four James Beard Foundation Journalism Awards. She’s...

Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes

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Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s...

Expert Editorial: Adapting Incentives for a New Wine Generation

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The landscape of wine consumption is undergoing a dramatic transformation. By Nathan Westfall   The world of wine has long been associated with tradition, craftsmanship and a...

Countdown to Success: 11 Ways to Invite New and Young Wine...

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Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the...

Wine’s Most Inspiring People 2023

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As has become a January  tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination...

Wine’s Most Inspiring People 2023: Emily Wines — Leaning in Amid...

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By Kathleen Willcox    “I saw women leaving the Court, and I knew I had a decision to make,” Emily Wines recalls. “I felt like the...

Bouncing Back: Napa Valley Tourism Remains Strong Thanks to the Region’s...

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The Napa Valley Ag Preserve Protects Working Landscapes and Attracts Visitors from Across the Globe By Brian Russell Despite the devastating wildfires that recently rocked the...

Let the Music Play: Proper Licensing Lets You Entertain Your Guests...

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To use music as part of any business enterprise, a license is required. But who to pay, how to pay — and how much...

Taking the Reins: The Next Generation Is Putting Their Mark on...

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By Paul Vigna In an industry where a majority of the businesses nationally are owned and operated by families, meet three next gen owners who...

Napa Changes Its Rules to Allow Microwineries

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Family farms have just been given the chance to survive and prosper in Napa County. By Barbara Barrielle On, April 5, 2022 the Napa County Board...

J. Lohr Vineyards & Wines: 50 Years as Champions of the...

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Back in 1972, Jerry Lohr and his young family planted vines in the Arroyo Seco region of Monterey County, Calif. Among them were Riesling,...

Expert Editorial: Open Communication Builds Bridges Between Customers and Staff

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By Rod Hughes Like every other industry, wineries are facing staffing and supply shortages as well as hard-to-source equipment parts and increased shipping costs. However,...

These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve...

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How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world. —Chasity Cooper Pre-pandemic, wine enthusiasts of all levels would travel the...

As Restaurants Reopen, Sommeliers Re-Envision Wine Lists

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What producers need to know to get their wines into the hospitality sector. —Melanie Young Restaurants closed throughout much of 2020 when the novel coronavirus caused...