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Turning the Tables on Elizabeth Schneider
Elizabeth Schneider is author of “Wine for Normal People: A Guide for Real People who Like Wine but not the Snobbery that Goes with It (Chronicle 2019),” which was acclaimed by Oprah Magazine, Fortune,...
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Planning a Virtual Wine & Food Pairing for the Chinese New Year
by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calendar,...
Expert Editorial
The Intersection of Creativity and Technology: How We at Charles Krug Are Greeting 2021 Head-On
by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people enjoying tastings in our Cabanas in the Redwood Cellar...
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Why a Leading Central Coast Vineyard Is Transitioning to Organic Production
The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines...
Expert Editorial
Why Are Generation Dates Not Consistent?
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
WineGlass Marketing - Wine Consumption Frequency (1)
The Results Are In! The Annual Email Benchmark Report
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
Expert Editorial
Leveraging IoT for the Wine Process
You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday your operator filtered a 2018 Merlot. On Monday, another operator...
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From Industrial Pesticides to Integrated Pest Management: A New Trend in Vineyard Practices
Thomas Grandperrin of UAV-IQ Precision Agriculture Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are often no naturally...
Expert Editorial
Learning & Tips in Wines Product Development
by Ana Ferreira The new social and economic environment created by Covid-19 is accelerating dramatic changes on what and how consumers buy. The habits of a generation have changed in a matter of weeks....
Expert Editorial
The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow Your Business
Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...
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