Expert Editorial

Is Your Winery Ready for a TTB Audit?

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From winemaking to marketing; sales to accounting, every part of running a winery contributes to the success of the business. Part of ensuring success...

The Benefits of Choosing Custom Crush as Your First Wine Venture

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By Penny Gadd-Coster It’s no secret the time commitment and financial investment of starting up one’s own wine brand is daunting. The list of investments...

Heating Up The Vineyard Creates Sustainable Results

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Helping Mother Nature by applying Thermal Plant Treatment shows beneficial results from bud to harvest  Everyone in the business of growing crops understands the importance...

Top 5 Things Wine Industry Candidates Really Want in a New...

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Some of the questions I’m asked most often by my clients are “What are top candidates looking for these days?” and “How can we...

How to Survive an OSHA Audit – part 3

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Part one of a three part story by Paul Andersen OSHA Compliance Services In the last edition (part 1 & part 2) we reviewed what...

How to Survive an OSHA Audit – part 2

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Part two of a three part story by Paul Andersen OSHA Compliance Services In the last edition we opened the story with a gentle reminder...

How to Survive an OSHA Audit

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Part one of a three part story by Paul Andersen OSHA Compliance Services Hello. I’m from OSHA and I am here to conduct an inspection. Few...

Beyond the Wine Aroma Wheel: ‘Wine Aroma Matrix’ pairs Olfactory with...

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by Randy Cunningham  The Wine Aroma Matrix, WA-trix for short, represents an innovative new type of aroma chart that groups wine aromas by the color...

How to Repurpose Every Piece of Content You Produce and Make...

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By Michele Peterson Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears...

Investing in Brand Identity

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A brand becomes stronger when you narrow the focus.”  – Al Ries and Laura Ries The 22 Immutable laws of Branding Reasons to invest in or...

Passion In The Tasting Room – How To Inspire It In...

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By Sue Straight Wine inspires passion, or it should, anyway. Any wine lover will tell you about lovely, wine-drenched conversations that they have enjoyed with...

How Internet Marketers Retain Club Members … And How Wineries Can,...

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By Michele Peterson What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When...

In the Case of a Botrytis Infection, What You Need to...

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José Santos, Enartis Vinquiry Even though the incidence of Botrytis is typically lower in the US than in other wine regions, high levels of infection...

There's a Wine App for That

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From Vineyard and Winery Management Magazine, Jan-Feb 2013, by Paul Mabray. Are applications worth the resources it takes to produce and maintain them? It’s true: There...