Expert Editorial

Your Brand Needs to Be Judged

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Flying again, as this is what we do, but the mission this week was an important one. Judging brands in an awards event. I...

Turning the Tables on Michelle Williams

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Leveraging Data to Weather the Storms

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An extreme, unseasonal weather pattern ripped through the West Coast, just as many vines had begun to bloom, entering some of the most sensitive weeks of their annual growing cycle.

Using a Wine’s Story to Sell on Premise

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We all have an inert desire to connect. Nowadays, those needs are being met less frequently in an instant gratification and expendable consumer market. Luckily, wine is one of the industries that still allows consumers to intimately connect with the product.

A Strategic Event Management Study of California Wineries

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Wine businesses are well aware of the value in event hosting and festival participation for marketing their wine. While tasting rooms provide a direct-to-consumer avenue of distribution, strategic event planning can be an additional fun and profitable distribution approach.

Turning the Tables on Austin Beeman

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

#SauvBlancDay or Everyday: Around the World with Sauvignon Blanc

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By Chris Sawyer When the annual International Sauvignon Blanc Day (aka #sauvblancday via social media) takes place on Friday, May 3, there so many so...

Navigating Smoke Taint and Other Disasters: Wine Manufacturing Strategies to Turn...

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Smoke, drought, rain, and other flavor-altering events are what separate the winemakers from the wine masters.A single harvest impacted by mold, smoke, or other faults can take down a vineyard or a farm winery—if those grapes are rejected as impossibly tainted.

Turning the Tables on Joe Roberts

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By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the...

Wine Will Never Fall Into the New Tobacco Trap

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A title of an article appearing in the March 28, 2019 issue of The Spectator by Christopher Snowden, “The Campaign to Make Alcohol ‘The...

5 Tips for Networking at Industry Events for Wine and Spirits...

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By Juliana Colangelo, West Coast Director, Colangelo & Partners From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups...

How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience

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The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand delivery options – and that trend is being felt by the wine industry, too.

Turning Technical Mountains into Molehills

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Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.

Turning the Tables on Virginie Boone

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

How Wineries Can Support Their Restaurant Customers: Tools of the Trade

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Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very...