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Wine’s Most Inspiring People: Martha Barra — A Warm and Approachable Mendocino Leader
January 19, 2026
By Laurie Wachter Few voices are as passionate about Mendocino County as Martha Barra, who, for more than 40 years, has devoted herself to the continuing success of her family’s award-winning winery,...
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Wine’s Most Inspiring People: Cyril Chappellet — Leading with Heart, Building for Tomorrow
December 15, 2025
By Laurie Wachter When American Ag Credit invited Cyril Chappellet to join the board during the COVID-19 pandemic, he considered the depth of banking expertise filling the Zoom gallery and told them...
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2025 WINnovation Award Winner: Harvest Watch — Powering Harvest Decisions with Real-time Regional Benchmarks
November 3, 2025
By Laurie Wachter During harvest, wineries make crucial decisions about when to pick, where to send equipment and workers, and when tank space is needed. Those who want to make an informed decision —...
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2025 WINnovation Award Winner: WineSpot AI — Transforming Winery Consumer Communications with Next-Gen AI
November 3, 2025
By Laurie Wachter In an era with plenty to keep winery owners up at night, the last thing they need is unhappy customers. And there’s nothing that makes buyers unhappy quite like unsatisfactory customer...
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Wine’s Most Inspiring People: J. Stephen Casscles, Esq. – Educating for the Future of American Wine
October 17, 2025
Wine Industry Advisor has expanded its Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership, innovation,...
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Wine’s Most Inspiring People: Kimberly Noëlle Charles, DipWSET – Connecting People Through Wine and Community
September 19, 2025
Wine Industry Advisor has expanded its Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership, innovation,...
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Words Matter: Making Media Work in a Challenging Market
May 6, 2025
Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Does media coverage really help sell wine?  That’s...
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Rising to the Challenge: How to Thrive in an Uncertain Market
April 16, 2025
2025 Wine Sales Symposium brings together brands and experts who are turning disruption into opportunity. By Laurie Wachter On-again / off-again tariffs and “Is this good news or bad news?” chatter...
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Winning in Wine: Lessons from Thriving Wineries in a Changing Market
March 26, 2025
WIN’s 2025 Wine Sales Symposium brings together industry leaders to share the strategies that are helping wineries succeed despite market challenges. It’s no secret that the wine industry is facing...
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Wine's Most Inspiring People: Julie Pedroncelli St. John ― Revitalizing a Century-Old Family Winery
February 13, 2025
For 2025, Wine Industry Advisor is expanding the Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership,...
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Wine’s Most Inspiring People 2025: Linda Parker Sanpei — Elevating the Vision for Paso Robles
January 24, 2025
By Laurie Wachter Linda Parker Sanpei’s deep understanding of wine marketing and public relations comes from more than 20 years of hands-on experience working with wine companies such as Pacific Wine...
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Wines Most Inspiring People 2025: Marian Leitner-Waldman — Designing Wine for the Modern Consumer
January 20, 2025
By Laurie Wachter The wine industry has been grappling with attracting younger generations for more than a decade. Marian Leitner-Waldman, co-founder and CEO of Archer Roose Wines, brought a fresh outsider’s...
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Wine’s Most Inspiring People 2025: Ren Harris — Statesman of Napa Valley 
January 17, 2025
By Laurie Wachter Ren Harris’ roots are firmly planted in California. He is a sixth-generation Californio, a descendant of José Carrillo, who came to the not-yet state with the Portolá expedition in...
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Wine’s Most Inspiring People 2025: Allison Jordan — A Collaborative Leader Driving Wine Sustainability
January 16, 2025
By Laurie Wachter Allison Jordan is a forward-thinking leader and educator, a global influencer and, above all, a pragmatic optimist.  These are only a few of the attributes that describe her...
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WINnovation Award 2024: Verdi — Making Irrigation Automation Accessible to All Growers
November 15, 2024
By Laurie Wachter In an era of water scarcity, new water use monitoring requirements and labor shortages, automated irrigation has become a must, particularly in California’s drought-prone Wine Country.  Existing...
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WINnovation Award 2024: Verallia — Glass Reimagined for a Sustainable Future
November 13, 2024
By Laurie Wachter Verallia is redefining how glass is produced, reused and recycled to fulfill the promise of this infinitely recyclable material. In addition, as more and more wineries move to lightweight...
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