Your Brand Needs to Be Judged
Flying again, as this is what we do, but the mission this week was an important one. Judging brands in an awards event. I am coming back to Chicago from the 1st ever PR%F (proof) Awards in Las Vegas. I...
Pinot May Temperature vs Yield
Leveraging Data to Weather the Storms
An extreme, unseasonal weather pattern ripped through the West Coast, just as many vines had begun to bloom, entering some of the most sensitive weeks of their annual growing cycle.
Expert Editorial
Using a Wine’s Story to Sell on Premise
We all have an inert desire to connect. Nowadays, those needs are being met less frequently in an instant gratification and expendable consumer market. Luckily, wine is one of the industries that still...
Expert Editorial
A Strategic Event Management Study of California Wineries
Wine businesses are well aware of the value in event hosting and festival participation for marketing their wine. While tasting rooms provide a direct-to-consumer avenue of distribution, strategic event...
Expert Editorial
#SauvBlancDay or Everyday: Around the World with Sauvignon Blanc
By Chris Sawyer When the annual International Sauvignon Blanc Day (aka #sauvblancday via social media) takes place on Friday, May 3, there so many so many things to celebrate. In French, sauvignon means...
Expert Editorial
Navigating Smoke Taint and Other Disasters: Wine Manufacturing Strategies to Turn “Noise” into a Rock Opera
Smoke, drought, rain, and other flavor-altering events are what separate the winemakers from the wine masters.A single harvest impacted by mold, smoke, or other faults can take down a vineyard or a farm...
Letters to the editor
Wine Will Never Fall Into the New Tobacco Trap
A title of an article appearing in the March 28, 2019 issue of The Spectator by Christopher Snowden, “The Campaign to Make Alcohol ‘The New Tobacco’”, seems to be more than a shot across the bow of all...
Expert Editorial
5 Tips for Networking at Industry Events for Wine and Spirits Professionals
By Juliana Colangelo, West Coast Director, Colangelo & Partners From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups and regional seminars, there is no...
Expert Editorial
How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience
The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand...
Expert Editorial
Turning Technical Mountains into Molehills
Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.
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