Expert Editorial
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
How Internet Marketers Retain Club Members … And How Wineries Can,...
By Michele Peterson
What is a customer saying when they sign up for a club membership? What do they really want?
It’s not just your wine.
When...
In the Case of a Botrytis Infection, What You Need to...
José Santos, Enartis Vinquiry
Even though the incidence of Botrytis is typically lower in the US than in other wine regions, high levels of infection...
There's a Wine App for That
From Vineyard and Winery Management Magazine, Jan-Feb 2013, by Paul Mabray.
Are applications worth the resources it takes to produce and maintain them?
It’s true: There...
