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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

The Benefits of Choosing Custom Crush as Your First Wine Venture

By Penny Gadd-Coster It’s no secret the time commitment and financial investment of starting up one’s own wine brand is daunting. The list of investments...

Heating Up The Vineyard Creates Sustainable Results

Helping Mother Nature by applying Thermal Plant Treatment shows beneficial results from bud to harvest  Everyone in the business of growing crops understands the importance...

Top 5 Things Wine Industry Candidates Really Want in a New...

Some of the questions I’m asked most often by my clients are “What are top candidates looking for these days?” and “How can we...

How to Survive an OSHA Audit – part 3

Part one of a three part story by Paul Andersen OSHA Compliance Services In the last edition (part 1 & part 2) we reviewed what...

How to Survive an OSHA Audit – part 2

Part two of a three part story by Paul Andersen OSHA Compliance Services In the last edition we opened the story with a gentle reminder...

How to Survive an OSHA Audit

Part one of a three part story by Paul Andersen OSHA Compliance Services Hello. I’m from OSHA and I am here to conduct an inspection. Few...

Beyond the Wine Aroma Wheel: ‘Wine Aroma Matrix’ pairs Olfactory with...

by Randy Cunningham  The Wine Aroma Matrix, WA-trix for short, represents an innovative new type of aroma chart that groups wine aromas by the color...

How to Repurpose Every Piece of Content You Produce and Make...

By Michele Peterson Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears...

Investing in Brand Identity

A brand becomes stronger when you narrow the focus.”  – Al Ries and Laura Ries The 22 Immutable laws of Branding Reasons to invest in or...

Passion In The Tasting Room – How To Inspire It In...

By Sue Straight Wine inspires passion, or it should, anyway. Any wine lover will tell you about lovely, wine-drenched conversations that they have enjoyed with...

How Internet Marketers Retain Club Members … And How Wineries Can,...

By Michele Peterson What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When...

In the Case of a Botrytis Infection, What You Need to...

José Santos, Enartis Vinquiry Even though the incidence of Botrytis is typically lower in the US than in other wine regions, high levels of infection...

There's a Wine App for That

From Vineyard and Winery Management Magazine, Jan-Feb 2013, by Paul Mabray. Are applications worth the resources it takes to produce and maintain them? It’s true: There...