Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I read...
These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales.
1. Define your USP (Unique Selling Proposition).
What makes you stand out?...
The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze consumers’...
By Fiona Fang and Liz Thach
One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something new to learn. Indeed, with more than 1000 grape varieties...
Plus strategies to set up for sustainable ecommerce success
In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to #stayhome have put pressure on wineries that...
Don’t depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead.
There are many things we can’t...
Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought...
The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward may be challenging, but we will get through...
These are unprecedented times – but there are ways in which restaurants, bars and the rest of the wine world can work to improve the situation.
For even the most experienced wine industry veteran,...
