Expert Editorial
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
Why Your eCommerce System Doesn't Need to Be Customized
There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.
We Drink Wine Weird
If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands - it’s possible you’re focused on the wrong person.
Wine Aroma: A Missed Opportunity?
The Nose Knows with Wine
I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever....
Uncovering Your Distributor’s Critical Success Factors
The second in a series on improving your standing with your distributors
In our last article (Winning Distributor Attention), we began a journey of discussing...
Direct to Consumer Marketing & Small Producer Strategies for Success
One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.
Business Environment Perceptions of Wineries in the Sierra Foothills: A Call...
Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated. As we know, not all wineries approach the industry in the same way and they are all at different stages of family business concerns.
Harvest Is Coming. Are You Prepared?
Here is my harvest checklist so you can rest easy
Every year we all find ourselves in the same boat. We ramp up, try to...
Winning Distributor Attention
There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing...
Improving the Guest Experience in a Tasting Room Using Artful Display...
Believe Everything You Hear!
A quick search of the internet for information on the influence of sound on people’s sense of taste turns up countless...
Volcanic Wines – Magic Behind Napa’s Atlas Peak Mountain
Only three percent of the wine grapes grown in California are grown at altitudes above 1,000 feet in elevation with some of the most uniquely fascinating wines sharing a common characteristic, volcanic rocky soils.
Lost in Translation: Stay on Budget When Paying European Cooperages
Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.
5 Steps Businesses Can Take to Prepare for Wildfire Season
As with any extreme weather event, wildfires have the potential to devastate businesses caught in the turmoil. But, like any other event, proper planning can mean the difference between business-as-usual and bust.
Napa Storytelling: Why So Serious? A Research Study
We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.
Precision Agriculture – Mapping a Path to Success
The use of PA is an essential tool in sustainable farming practices and, in some instances, a valuable tool to achieve compliance with local or regional governmental regulations. The previous editorial also discussed the importance of collecting sound, reliable data as critical elements to successfully use PA in farming management.
Measure C Will Have Chilling Effect on Napa’s Agricultural Economy
Measure C, the “Napa County Watershed and Oak Woodland Protection Initiative,” is a deeply-flawed, confusing and anti-agricultural land use Initiative that will appear on the June ballot throughout Napa County.
