July 7th – Santa Maria, CA – Miller Family Wine Company, a division of the industry-leading Thornhill Companies, is pleased to announce the hiring of Liz Rodrigo as Brand Manager.
A graduate of Syracuse University and the University of Virginia Darden School of Business, Rodrigo first pursued a career in the world of high-end antiques and fine art auctions before transitioning her affinity for the arts into a path in brand management. As Associate Brand Manager for E. & J. Gallo Winery’s high-profile Columbia Winery and Bridlewood Estate brands, Rodrigo planned and executed annual marketing strategies and initiatives, aligning creative concepts with consumer trends to develop and execute marketing initiatives that extended brand reach and awareness. In less than two years, Rodrigo was promoted to the role of Senior Associate Brand Manager for E. & J. Gallo’s imported Whitehaven and Saint Clair Family Estate brands, where she was responsible for strategizing and executing comprehensive marketing and communications plans to effectively maintain brand integrity and increase distribution and sales.
As Brand Manager for Miller Family Wine Company, Rodrigo will develop and implement marketing initiatives for the entire portfolio of brands, with particular emphasis on promoting the growth and expansion of Butternut wines and developing launch plans for several new brands.
“We are thrilled to welcome Liz to our team,” says Tommy Gaeta, Director of Marketing. “Experienced in all facets of brand management, from planning and executing effective communications and media plans to identifying and pursuing new opportunities for brand growth, Liz brings a high degree of marketing and broader business acumen to her role, and we look forward to her making her mark on the long-term success of our growing portfolio.”
Miller Family Wine Company
Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella company of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido Estates and acclaimed national branded wine labels such as Butternut, optik, J. Wilkes, Ballard Lane, Smashberry, Barrel Burner, and Volunteer wines, in addition to control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.