Esteemed winemakers partner with Traeger to introduce a blend of hardwood pellets reflecting their Napa Valley home and unique background
SALT LAKE CITY – November 27, 2018 – Traeger Grills, inventor of the original wood pellet grill, today announced that it has partnered with iconic Napa Valley winemakers Rob and Lydia Mondavi to create a new blend of pellets inspired by the couple’s unique background and made to pair specifically with the Spellbound collection of wines.
The Rob and Lydia Mondavi Winemaker’s Blend brings together the oak and mesquite of their California home, the alder from fishing excursions in Alaska and apple bringing out the orchards and vineyards the Napa region is known for. The pellets are made of all-natural, food-grade hardwood and will be available through Traeger’s website and the Williams-Sonoma Home Collection.
“We’re proud to join forces with Rob and Lydia to diversify our premium wood pellet selection with a line of uniquely inspired products,” said Denny Bruce, executive vice president of global sales and marketing at Traeger Grills. “The Winemaker’s Blend maximizes and balances flavors to any meal you craft on your Traeger, adding a sweet and subtle spice taste that our customers will love.”
A fourth-generation Napa Valley winemaker from the renowned Mondavi family, Rob is the winemaker for the Michael Mondavi Family Estate and the co-founder and president of Folio Fine Wine Partners. In addition to winemaking, Lydia is the founder of 29 Cosmetics, which offers grape seed extract infused makeup and skincare products.
“We’re delighted to work with Traeger to bring to life our experiences and passions into a one-of-a-kind flavor profile perfect for anything from seafood to tri-tip,” said Rob Mondavi. “This pellet blend is the product of generations of winemaking and regional cuisine and makes the perfect addition to any Traeger-crafted meal.”
For more information about Rob and Lydia Mondavi and the Traeger team, visit www.traegergrills.com.
Availability and Pricing
The Rob and Lydia Mondavi Winemaker’s Blend is available for $19.99 from Traeger’s website and its dealer partners.
About Traeger Grills
Traeger Grills, headquartered in Salt Lake City, has been revolutionizing BBQ grilling and outdoor cooking for 30 years with one simple, all-encompassing cooking solution. Traeger pellet grills use 100% all natural hardwood fuel to infuse food with flavorful smoke, making food taste delicious and most of all, memorable. As the inventor of the original and world’s top selling wood-fired grill, Traeger utilizes wood-fired convection power to provide 6-in-1 versatility; grill, smoke, bake, roast, braise and BBQ meals to perfection every time. Visit www.traegergrills.com for more information and to purchase Traeger grills and accessories.