On 09 October 2018, FIVS1 signed a Cooperation Agreement with BRIT at the Honolulu DoubleTree Hotel, Hawaii, during the concluding session of FIVS’s 2018 Meeting. FIVS formalised and agreed to deepen its long-standing cooperation with BRIT.
Over the past several years, both organisations have worked collaboratively to advance the wine sector’s sustainability goals. This agreement seeks to enhance the efficacy of these joint activities. Among other things, FIVS will be involved with BRIT in enhancing its renowned International Award of Excellence in Sustainable Winegrowing, and increasing the visibility of FIVS Principles in this area.
FIVS President Greg Hodson, commented, “I am so pleased that FIVS and BRIT will be working more closely together. We have come to know and value BRIT’s excellent work in seeking to encourage wine producers to embrace the three pillars of sustainability – economic, social, and environmental. In particular, BRIT has done an admirable job in taking a concept – its international award – and reaching out around the world to help promote a sustainable winegrowing culture.”
Chris Chilton, BRIT’s Director of Marketing and Public Relations, expressed his pleasure in deepening the collaboration between the two organisations and said, “It is a distinct privilege to work with FIVS in seeking to strengthen the industry in this area. BRIT has been an affiliate member of FIVS for many years and has witnessed its reorientation in becoming the focal point for working on sustainability in the alcohol beverage industry. Our joint efforts will play a role in encouraging the sustainable production of wine in countries around the world.”
For Further Information: Contact Bennett Caplan, Head of Secretariat, FIVS
FIVS (www.fivs.org) is a Paris-based, non-profit organisation founded in 1951, and serves all sectors of the alcohol beverage industry. The organisation has 55 members from more than 24 countries and includes companies, distributors, importers, exporters, and trade associations.